- by Rory Ramsden
The evidence certainly suggests that traditional long copy sales letters are not working any more. They’ve lost their impact. Today’s consumer is much more sophisticated.
You have to start a conversation with them. Engage them. Create that all important triangle of trust. And then and only then, deliver your marketing message.
So how do you do this ?
You simply to turn your sales letter on its side and transform it into a product launch email sequence.
There’s just as much skilled copy writing involved. The difference is that you deliver it in bite-sized chunks over a period of days or weeks.
Each message is carefully crafted to lead your prospect through a sequence of pre-launch events.
That is the beauty of a product launch
You tell an engaging story over time that is designed to resonate with your audience. You give them valuable free content to help your prospects get a step closer to their goal. When they get results, their faith in you is boosted. You are becoming their trusted adviser. They get excited because they have finally found a system that works. Finally, you pivot and give them all they need to know about your product or service that, by now, they are eager to buy.
By taking your time and telling your product launch story, your customers don’t feel under pressure. Quite the reverse. They want to know more. They are not being sold to. They are relaxed and open to what you have to say.
A product launch is not rocket science. It’s not even complicated. But it is based on tried and tested methods that have been proven to work in just about any niche on line or offline. You just have to apply the principles.
You don’t need bling-bling baubles and hyped-up language
What counts is your relationship with your prospects. Their faith in you as their trusted adviser. Your honesty. The help that you provide. The value in your offer. That’s it.
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