The Sales Letter is Dead, Long Live the Sales Letter

It's About Bling Bling. It's About The Relationship

It's About Bling Bling. It's About The Relationship

The evidence certainly suggests that traditional long copy sales letters are not working any more. They’ve lost their impact. Today’s consumer is much more sophisticated.


You have to start a conversation with them. Engage them. Create that all important triangle of trust. And then and only then, deliver your marketing message.


So how do you do this ?


You simply to turn your sales letter on its side and transform it into a product launch email sequence.


There’s just as much skilled copy writing involved. The difference is that you deliver it in bite-sized chunks over a period of days or weeks.


Each message is carefully crafted to lead your prospect through a sequence of pre-launch events.


That is the beauty of a product launch

You tell an engaging story over time that is designed to resonate with your audience. You give them valuable free content to help your prospects get a step closer to their goal. When they get results, their faith in you is boosted. You are becoming their trusted adviser. They get excited because they have finally found a system that works.  Finally, you pivot and give them all they need to know about your product or service that, by now, they are eager to buy.


By taking your time and telling your product launch story, your customers don’t feel under pressure. Quite the reverse. They want to know more. They are not being sold to. They are relaxed and open to what you have to say.
A product launch is not rocket science. It’s not even complicated. But it is based on tried and tested methods that have been proven to work in just about any niche on line or offline. You just have to apply the principles.


You don’t need bling-bling baubles and hyped-up language

What counts is your relationship with your prospects. Their faith in you as their trusted adviser. Your honesty.  The help that you provide. The value in your offer. That’s it.

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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []