The more you tell the more you sell

Its a fact

Long copy sales letters convert more prospects into buyers by as much as 40% over shorter texts.

That does not give you an excuse to write hypey text full of ‘salesy’ exaggeration.

Good sales copy is a story which focuses with laser like accuracy on the readers pain, frustrations and longing.  Good sales copy is packed tight with killer verbs and short sentences. Not one word is wasted. The text is dynamic and moves quickly along. It is super-glued to the facts.

The jaundiced prospect in the ‘Make Money at home internet marketing space’ may still skim through the sub headlines to the price at the bottom of page 23. That is if you are still driving traffic using traditional PPC campaigns or poorly written email copy. They’ll just bounce on to the next silver bullet.

If you really want to seduce him or her into buying just turn your sales copy on its side. Go horizontal. Spin your story out over days or weeks. Tease your readers interest. Use mental triggers to create buzz and anticipation until finally they get to launch day. Then your shopping cart opens and BOOM!… Hungry buyers are whipping out their credit cards in seconds. They’re convinced. They know all they need to. They hit the order button on page 23 without reading a word of your carefully crafted sales copy.

No need… They have confidence in your company Value Proposition. You are obviously the go-to guy in your niche. You have answered every objection and delivered a crushing offer. They’d be mad not to take it.

Take the time to strike up a conversation. Be like-able and respond to the comments on your blog. Above all, be yourself.  Give your prospects time to get to know you. They would far rather do business with someone they like and respect than be dumped on some stranger’s sales page.

Find out more about the horizontal sales page. Take 5  minutes to tell us about your product and what makes it special. Not every business or product is ready for the level of inspired launch marketing that we deliver but if you want to know more… I’ll get back to you within 48 hours.

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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []