Storytelling Boosts Your Open Rates

frank kern

Storytelling is Crucial


When it comes to product launch marketing, one of the huge benefits of a well told story is that people can remember not only the story but the point that you made . By Telling a story you make a better emotional connection with your prospects than by using any other form of marketing.


People first make an emotional decision to buy and then later justify that decision by using logic. So building a strong emotional bond with your market is key. They must like you as a person. They must see you as a credible authority.


Sadly, storytelling is one of the true lost arts of the digital age. For years, people have relied on storytellers to provide them with news, information, and entertainment. Now, with so many sources of information at our fingertips, the few stories we are entertained by are played out on screens of varying sizes. People have forgotten how important and powerful the art form of telling stories can truly be.


If you look at history, you will find that stories helped pass knowledge, experience and tradition from one generation to the next. Storytellers entertained and enthralled listeners around campfires. These people learned quicker and in a more meaningful way through being entertained whilst being informed.


Now as we sit round our digital campfires, AKA our computer screens, listening to master storytellers like Frank Kern, we are not just being entertained buy also being lead to reciprocate through the use of  a series of mental triggers. Frank may want you to believe that he is just some out-of-shape surf bum but that self deprecating humor is disarming too and helps to ‘open’ you up.


Another master marketer who uses storytelling to the best effect is Jeff Walker. He disarms his audience with his candor and quiet like-ability. His audience readily opens up to him as if he was a personal friend. Delivering the launch marketing message through storytelling is therefore much easier. His audience is receptive and wants to know more. His next e-mail is almost pounced upon.


What are your open rates like?


Share the love...

Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []