Product Launch Formula: The Accidental Entrepreneur

When you’re doing a new product launch or indeed a launch for an evergreen product, one of the most important skills you possess is your ability to tell stories. This allows you to engage with your prospects and start the launch conversation on your launch blog.

If you haven’t checked out Jeff Walker’s launch of Product Launch Formula 3.0, you should because his second video tells the story of the accidental entrepreneur. Now I won’t spoil it by telling who that is and what happened but I will say that if your new product launch does not have a strong launch story which engages your prospects, stop it now… because you’re probably in for a product launch disaster no matter how big your “product launch parachute”.

Brainstorm until you come up with one. It’s got to be one that actually reflects your prospects
story too. It could start with the phrase “I’m a lot like you because….” and then go on to explain why. if you have done your market research well, this will not be hard because you will be able to see the world through the eyes of your core market and use the language that they do.

Once you have engaged your prospects with a strong story you can start rolling out your horizontal sales letter. This another technique that Jeff refers to often in the Product Launch Formula. The beauty of taking that old long copy sales letter and turning it on its side, cutting it up into chunks, and then taking the time to adjust it to the launch conversation, is that you are delivering it in ‘bite size’ pieces that people are far more likely to read.

So if you’re considering how best to launch your new product, start with your launch story. Once you have this fixed in your head, the rest of your launch strategy will fall into place much more easily. When you mail your prospects they will respond because your story will resonate with them and they will want to reciprocate.

In short you will have your launch parachute in place so even if your launch does not go off 100% smoothly [which one ever did?], your launch will still be a success. Tell me what successes you have had with your storytelling by leaving a comment below…

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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []