There were two guys, Joe and his buddy Rich, out enjoying the Forest in all its glory. They were on a camping trip and had just woken up so still had not bothered to put their sneakers on. Joe yawned and turned to walk a few yards out of the clearing to have a pee. He suddenly spotted, not 200 yards away, a big grizzly bear advancing towards him at a steady if unhurried pace. No doubt anticipating a tasty breakfast himself.
Joe spun round grabbed his sneakers and bolted straight past Rich letting out a garbled warning as he did so. Rich turned, saw the danger and high tailed it after Joe grabbing at his sneakers as he flew by tree stump where he had left them night before. As he did so he glanced over his shoulder to see the bear was now coming at him at a full gallop.
Now Rich was no slouch. The all American 400m champ soon overhauled Joe who was by no means slow in normal company. Rich sprinted on for 50 yards. Then skidded to a halt. Crouched down and started to pull on his sneakers.
Joe was stunned. There was a hungry grizzly gaining on them fast and Rich was calmly pulling on a shoe.
“Hey” shouted Joe, trying to catch his breath “What the **** are you doing? There’s no time to do that. That Grizzly is gaining fast. He’ll have us for breakfast”
Rich looked up as he pulled on the second shoe “You mean he’ll have you for breakfast. I don’t have to outrun the grizzly I just have to outrun you!”
Make sure that your new digital product is better than the top three offered by your niche competitors. To do this, buy them and take them apart to find the missing ingredient that will transform them into something better. What you add depends on the pains, frustrations and hot buttons that you came up with in the market research you did on your prospects.
Be passionate about making a success of your business but only “Fall in Like” with your product…