- by Rory Ramsden
Yes… You read that right!
You know when you did your initial niche research and created your market avatar, did you notice what other websites he or she visits?
With a bit of lateral thinking you should’ve been able to deduce which modality would be the most effective to deliver your launch marketing story. Indeed by doing a simple Google search using your main keywords, you should have found out whether your top competitors prefer video, podcasting or simple text.
Armed with your master-level research, you will know that your prospects are either visual, auditory, kinesthetic or oflacatory. Each person has a dominant sense. Most people are visual so prefer images. Some just like to listen so podcasts are for them. Others like to touch and feel and still others like to taste and smell. Now here’s where it gets difficult! The web as far as I know cannot help with these last two.
So its time to think about the language in your copywriting.
In that electrifying nano-second when your USP zaps from your head to theirs like a bolt of lightening..
You can blow them off their feet with hurricane force;
You can deafen them with the crystal shattering pitch;
You can burn them with white hot certainty
Or you can drive the message home with wickedly effective power
There is a lot to think about. Your message has to be focused like a laser. Good Long copy sales letters that convert are a work of art crammed to the brim with powerful verbs.
To do your new product justice;
that one that you are sure will create a firestorm in your market ;
that one that you are sure will melt your load balanced servers;
that one that you are sure will launch your business into the stratosphere,
that one impels you to put the copywriting into the hands of a kick-ass pro who has done a full 10 rounds in your market.
Now I am not volunteering for the role. Far from it but if you want to be sure that you flood your bank with cash you would do well to consider bringing a specialist product luanch marketing team on board. We will not drain your bank account. After the up front fee to get on our calendar, our percentage fee is based on the gross $$$ your product sucks into your shopping cart.
To help us both just answer these simple questions. It’ll take 5 minutes. Tell us about your product and what makes it special. I’ll get back to you within 48 hours.