Copywriting: Can You Write in Pictures? … or Sound … or even Flavors?

Yes… You read that right!

You know when you did your initial niche research and created your market avatar, did you notice what other websites he or she visits?

With a bit of lateral thinking you should’ve been able to deduce which modality would be the most effective to deliver your launch marketing story. Indeed by doing a simple Google search using your main keywords, you should have found out whether your top competitors prefer video, podcasting or simple text.

Armed with your master-level research, you will know that your prospects are either  visual, auditory, kinesthetic or oflacatory. Each person has a dominant sense. Most people are visual so prefer images. Some just like to listen so podcasts are for them. Others like to touch and feel and still others like to taste and smell. Now here’s where it gets difficult! The web as far as I know cannot help with these last two.

So its time to think about the language in your copywriting.

In that electrifying nano-second when your USP zaps from your head to theirs like a bolt of lightening..

You can blow them off their feet with hurricane force;

You can deafen them with the crystal shattering pitch;

You can burn them with white hot certainty

Or you can drive the message home with wickedly effective power

There is a lot to think about. Your message has to be focused like a laser. Good Long copy sales letters that convert are a work of art crammed to the brim with powerful verbs.

To do your new product justice;

that one that you are sure will create a firestorm in your market ;

that one that you are sure will melt your load balanced servers;

that one that you are sure will launch your business into the stratosphere,

that one impels you to put the copywriting into the hands of a kick-ass pro who has done a full 10 rounds in your market.

Now I am not volunteering for the role. Far from it but if you want to be sure that you flood your bank with cash you would do well to consider bringing a specialist product luanch marketing team on board. We will not drain your bank account. After the up front fee to get on our calendar, our percentage fee is based on the gross $$$ your product sucks into your shopping cart.


To help us both just answer these simple questions. It’ll take 5  minutes. Tell us about your product and what makes it special. I’ll get back to you within 48 hours.


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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []