A big product launch is probably the biggest leverage point that your business will ever experience. You will build a list of buyers and transform the number of prospects on your ‘house list’ too. And you’ll make more money in one week than you ever though possible.
The trick then is to develop a system that will boost ongoing sales in the intervening months before your second launch is ready.
Yes… the moment your shopping cart closes on the first one, you should start work on the second by refining your offer, your sales funnel, your copy and your launch story.
But knowing that your customers are a fickle bunch and likely to buy from someone else if you stop putting exciting offers in front of them leaves you with a challenge.
You have to keep them engaged and drive sales at the same time…
Just dropping one related offer after another on them may satisfy your obligations to reciprocate to your joint venture partners but it doesn’t necessarily satisfy your desire to continue ‘moving the free-line’ by giving extraordinary value to what we can now call ‘your people’… And may not impress your subscribers either.
What you need is a system
Systems once proven can be handed off to someone else. They become revenue engines. This one is designed to drive sales, keep ‘your people’ engaged and perform one other vital task that may not immediately spring to mind.
It comes in three parts…
Part #1. Create an Online Niche Magazine – This is where you deliver valuable content. You can write that content yourself or put together your own ‘brains trust’ of like minded professionals to help you write the content. Inviting your JV partners to be a part of this group may be a good idea. They already have offers that you can integrate…
But don’t be tied by this obligation to reciprocate. Make a list of the people that you would most like to invite. This could include established authors, key note speakers and thought leaders from associated niches who can bring a different point of view and expand your audience’s horizons.
But make sure that they either have a product or have content from which you can create a product
Part #2. Make Affiliate Offers – Test delivery frequency by keeping tabs on your open rate and click through rates but in principle your should be aiming at weekly or bi-weekly issues. Each one should contain valuable content and at least one affiliate offer. Pretty soon you will be boosting your top line sales and delivering useful content to your readers.
Supplement this by hosting regular webinars to give even more value
AND… this last tip will have one more outcome. Each webinar will require that people register to reserve a ‘virtual seat’. in doing so, they will be opting in to a new list. So your ‘house list’ will be getting segmented automatically
The twist to this system has already been alluded to…
Part #3. Identify The Winners and Losers – All this activity will tell you who are the winners and who are the losers. In other words, the ‘brains trust/ members with the most appeal to your readers and just as importantly the ones with the most engaging offers.
You have to be disciplined here. Politely invite the ‘losers’ to leave and refresh your panel with nee people in their place. Remember, your audience have voted with their feet and told you who they appreciate and who they don’t. Keeping a friend on board because he is just that may be your wish but this is business so don’t duck your responsibilities.
Keep cutting out the dead wood to ensure the tree thrives
OK… now you have a list of winners and a regular weekly pay day so it’s time to look hard at each offer. One or two may be crying out to you for optimization. How can you boost the perceived value? What’s missing? Your aim is to take a ready made offer add that little bit of ‘je ne sais quoi’ ready for another product launch to your lists or create a completely new product by doing a series of webinars
Here are the big takeaways… You have the segmented lists ready to go. You have a resident panel of experts. Some have ready made offers that you can promote in your weekly online magazine. You can boost revenue almost on autopilot. And you can develop a useful stream of new offers each of which will demand a new product launch.
Cross promoting offers like this is the least expensive way of boosting top line sales without costing you money. You’re also putting a roulette wheel of offers in front of your prospects so they can self-select what they really really want more of. This is a great way of discovering a new and related niche too.
– You may be wondering how much hiring a product launch manager will cost and the quick answer is not as much as you might expect. Our aim is to structure a win-win sort of a deal with clients. We get paid when you get paid. That is we work on a percentage of the ‘pre-return’s gross’ revenue that your product launch makes. Naturally, you have to pay a fee to get on our calendar. We can only take on 2 or 3 clients per year so our time is valuable and we must know what our schedule is well in advance. It would be unfair on our other clients if we didn’t insist on this. Find out more by booking a free consultation with me now –