- by Rory Ramsden
That old nirvana – or nightmare – has come to pass. The web offers people, your potential customers, almost perfect information. It only takes a nano second or two for them to research the whole of your market.
The challenge is to stand out in some way – especially in your product launch marketing – that goes beyond price. To added value. To engage people in your launch conversation. To entertain them. To do this your aim must be customer satisfaction above all else
Just remember that success does not come from cutting costs. Success comes from putting yourself in your customers’ shoes and giving them extra value for the same price or less than your competitors can manage.
Creating extra value beats cutting every time.
So what are you doing to set yourself apart?
Business schools don’t teach you product launch marketing and how to measure how happy your customers are or how to come up with that creative spark that will transform your top line sales.
Yet customer satisfaction and creative thinking are the two surest ways of transforming your business into a winner whatever the state of the economy.
At the same time, you must be in the business of entertaining people – amuse, surprise and engage them – as well as creating excitement. To do this effectively, you should make your marketing into a series of events that engage your prospects in a conversation that helps build rapport and trust.
That way, you will be building a long term relationship with them and creating a most valued asset for your business. There’s no point in winning a database of new customers unless it’s a win win situation for both of you…
Leave a comment below and tell me how you create satisfied customers…
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- Definition of Customer Satisfaction – Redux and Mea Culpa (customerthink.com)
- Product Launch Marketing Seduces Your Customers (prolaunchmanager.com)