The True Measure of Product Launch Marketing Success is Customer Satisfaction

That old nirvana – or nightmare – has come to pass. The web offers people, your potential customers, almost perfect information. It only takes a nano second or two for them to research the whole of your market.

The challenge is to stand out in some way – especially in your product launch marketing – that goes beyond price. To added value. To engage people in your launch conversation. To entertain them. To do this your aim must be customer satisfaction above all else

Just remember that success does not come from cutting costs. Success comes from putting yourself in your customers’ shoes and giving them extra value for the same price or less than your competitors can manage.

Creating extra value beats cutting every time.

So what are you doing to set yourself apart?

Business schools don’t teach you product launch marketing and how to measure how happy your customers are or how to come up with that creative spark that will transform your top line sales.

Yet customer satisfaction and creative thinking are the two surest ways of transforming your business into a winner whatever the state of the economy.

At the same time, you must be in the business of entertaining people – amuse, surprise and engage them – as well as creating excitement. To do this effectively, you should make your marketing into a series of events that engage your prospects in a conversation that helps build rapport and trust.

That way, you will be building a long term relationship with them and creating a most valued asset for your business. There’s no point in winning a database of new customers unless it’s a win win situation for both of you…

Leave a comment below and tell me how you create satisfied customers…

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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []