The Triangle of Trust…

Richard Branson at the Virgin America OC Launch.

Image via Wikipedia

There are just 3 key ingredients to every successful product launch. – Authority – Credibility – Likeability

You must have all three.

Authority is worthless if your audience do not see you as credible and hate your guts – North African heads of state please take note –

Credibility is of no use if your people do not perceive you as friendly and approachable – They will not join your launch conversation –

Being fun and friendly is great – You will have lots of friends – but that does not mean that you are credible or have the ability to speak with authority

You need all three to have a successful product launch. Make no mistake.

So what is the quickest and easiest way to achieve this nirvana…

  1. Know what makes your audience tick
  2. Empathize using the language that they use
  3. Associate with known authorities
  4. Track Record
  5. Proof

That’s just five ideas to get you thinking. There are plenty of others.

To find out more about the triangle of trust, check out Greg Habstritt, a friend of mine, who is coming out with  what he’s referring to as his “flagship” program. It’s  called The Authority Formula.

If you don’t know Greg, he’s been one of those ‘under the radar’ people in the marketing and speaking world.  He’s done some amazing things, and is known for his content and integrity.

He’s most famous for putting on events that featured The Dalia Lama, Richard Branson, Dr. Stephen R. Covey and a “who’s who” of the business and personal development worlds.

He’s about to bring The Authority Formula (TAF) to the world through a major product launch. Having been granted a sneak peak behind the velvet curtain, I can tell you that if you want to quickly and easily overcome your ‘authority deficit’ this is what you have been looking for.

In the meantime, why not ‘learn and earn’ at the same by becoming an affiliate yourself


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Rory Ramsden