- by Rory Ramsden
This proof element requires you ‘To Walk the Walk’ and is a must for your product marketing strategy. To become the go-to person in your niche, you have to demonstrate beyond a shadow of a doubt that you can do it.
Hey… I’m new around here so to get into the swing of things I thought I’d roll out a few more of those all important proof elements that Rory has been giving you.
This one’s called the ‘ Display of Knowledge’ … a good place for me to start
What it is: Proving your expertise consistently in the form of valuable content. In this case how to ensure that you have all the proof elements you need to build that all important credibility and authority to turn your launch from a bottle rocket into an intercontinental ballistic missile.
Providing such displays of knowledge on a daily basis is an incredibly powerful tactic. Your prospects become drawn into your world as they become convinced that you know your subject from top to bottom… inside and out.
Why it’s powerful: Becoming the expert in a niche within a niche that you dominate is an incredibly powerful marketing strategy. Doing this by providing proof of the depth of your knowledge by creating valuable content consistently helps your prospects and clients… and proves your expertise in a personal way.
Example: What am I doing right here. Yes… writing yet another post that helps you boost the effectiveness of your product marketing strategy. And guess what? In keeping this continuous stream of valuable content coming, many of you are already ‘regulars’ who pay us a daily visit to get your “fix” of launch marketing tips.
This daily routine is what strengthens the bonds between us and builds trust as you put these tips into action and reap the rewards you so richly deserve.
So before you leave a comment, check out the related article links below
- Credibility… Believability… Proof
- The Powerful Demonstration
- The Proof Series #4: Marquee Clients
- The Proof Series #5: Track Record
- The Proof Series #6: Powerful Association