The Proof Series #5: Track Record

Steve Jobs while presenting the iPad in San Fr...

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Here’s another proof element to include in your product marketing strategy. Your ‘Track Record’ speaks for itself or it should do…

What It Is: An impressive array of previous accomplishments.  In investments it’s about picking winner after winner… In health it might be the first to expose effective alternative approaches… In Rich Schefrens business, Strategic Profits, it’s the results he’s achieved.

Michael Masterson built a $100m.+ company in his 30’s, and a totally different $350m.+ company in his 50’s.  Is there any wonder why advice from Michael is valued more than from others who haven’t achieved his level of success?  I think not.

Why It’s Powerful: A great track record shows:  you’re a step ahead of everyone else… you’ve got a winning track record… and… you’re consistently successful!

Who doesn’t want to be around people like that?  Ultimately you want to be the “go-to” person in your field for your prospects and clients – and one of the easiest ways to be that person is to talk about your successes as part of your product marketing strategy.

Example: Look no further than Steve Jobs and the product creation and marketing team he has put together at Apple. Need I say more…

This may seem obvious to you but it’s surprising how many marketers just talk about their product, not the track record of the person or team who created it. Every time a new Apple product is launched, the weberati get fired up and the rumour mill goes into high gear.

This is no accident. Their track record is not merely outstanding, it’s superb and because of this, people are seriously thinking of buying it before they really even know what it’ll do.

So make sure that your product marketing strategy emulates that…

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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. [http://www.prolaunchmanager.com/launch-ready]