- by Rory Ramsden
Launching a new product onlineis NOT as easy as many writing ebooks on the topic would have you believe. There are many obstacles that you need to overcome to do this effectively. Let’s look at a few of them, and two excellent solutions.
Assuming that you have a”killer” product that your market has already told you that it wants, your biggest challenge is simply getting the word out. If you are an unknown you need”introductions” to those who can help you. You need someone who already knows the large list owners to contact them on your behalf and convince them to at least take a look at your product.
Top online marketers often receive DOZENS of joint venture proposals per day. Many of these are worded so confusingly that your prospective JV partners stops reading them after the first few words. If you can’t explain your product in only a few words and stimulate interest, you don’t have much chance of getting your JV proposal read.
My friend, Mike Filsaime, recent relayed that he’d received over 100 joint venture proposals in ONE MONTH! That shows you the competition you may face when rolling out your new product if you hope to get some of the”bigger name” marketers to participate in the promotion.
The problem is that the people with the lists in the tens of thousands, and even hundreds of thousands, simply don’t have the time to sift through all of those proposals. Instead, many rely on trusted joint venture brokers to sift through the proposals, evaluate the products, and then recommend which products they should spend their very limited time looking at and consider promoting.
A good joint venture broker will:
- Confirm that the product is really good, and that it’s also appropriate for the lists of his/her contacts.
- Confirm that the sales page and conversion process for the product has been thoroughly tested.
- Confirm that all of the right promotional tools are in place – eliminating virtually all of the work for potential JV partners.
- Confirm that you have a plan flowed out that allows sufficient time to generate the volume of sales that you desire.
- Deconflict your product launches with dozens of other that he/she already knows about.
- Contact and follow-up with potential joint venture partners several times… often getting a”yes” out of someone who would probably say”no” to the product owner.
Very busy, large list owners, already flooded with thousands of emails per day,”USE” the JV broker to ease their workload by serving as a preliminary filter. They know that when their trusted joint venture broker comes to them with a product, it’s something that they should really look at.
If you are an unknown marketer with a new product you probably need a joint venture broker. The problem may be that it’s difficult for you to FIND a JV broker because the best ones are often”booked” MONTHS in advance.
A joint venture broker can make or break a product launch. Recent, very visible product launches that had joint venture brokers included:
- Jeff Walker’s Product Launch Formula
- John Reel’s Go Try This
- Mike Filsaime’s Butterfly Marketing
- Sterling Valentine’s JV Formula
- Ken McArthur’s Info Products Blueprint… and practically every other recent major product launch that I know the history of.
A good joint venture broker has already built critical relationships and already has access to the people that you want to convince to at-least take a look at your product. Since many very busy top marketers with large lists rely upon a few trusted JV brokers, those joint venture brokers do make or break many product launches.
The simple fact is that since many large list owners are so flooded with joint venture requests, you won’t get through to them unless you go through a joint venture broker.
As already pointed out, the best joint venture brokers are already booked for months in advance. They also will only choose to work with the very best, often”bigger ticket” product launches. They have so many choices that they can only focus on the bigger launches… and the ones that have the greatest obvious chances of succeeding. It makes sense for them to refuse to broker joint ventures that have less chance of succeeding massively.
An alternative for product owners launching new products is to simply STUDY what others have done to launch very successful products without joint venture brokers or even a product launch manager. If you can access people who have launched products successfully, pick their brains and find out how they did it, then you should be able to apply their ideas to your situation.
Tracking down the details on how many successful product launches were done is a lot easier than you think. We offer FREE launch consultations that analyze the strengths and weaknesses in your product launch marketing strategy and then suggest how you can make improvements to the whole process. Doing a launch is not rocket science but it helps to have someone – a PLM- on your team who can keep yours on the straight and narrow path to success.
I will close by pointing out that, as a joint venture broker, I have rejected 20 times as many joint ventures as I’ve agreed to broker. I’ve also watched numerous failed joint ventures from afar… often talking to the product owners as they struggled to make things work.
Oh, and by the way, if you have not done a launch before or even if you have and now realize that hiring a launch manager would be a smart thing to do, you may be wondering how much hiring a product launch manager will cost. The quick answer is not as much as you might expect. Our aim is to structure a win-win sort of a deal with clients. We get paid when you get paid. That is we work on a percentage of the ‘pre-return’s gross’ revenue that your product launch makes. Naturally, you have to pay a fee to get on our calendar. We can only take on 2 or 3 clients per year so our time is valuable and we must know what our schedule is well in advance. It would be unfair on our other clients if we didn’t insist on this. Find out more by booking a free consultation with me now