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The Power of Feedback

Feedback (song)

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Here’s a powerful tactic that will make sure that your next product launch goes ballistic. You’ve probably invested considerable time and energy developing your product and now you think it is the best thing since sliced bread.

Well, here’s the bad news. It took Otto Frederick Rohwedder from 1912 to 1928 to go from his first prototype to a fully operational sliced bread machine. That’s 16 years.

Today you can cut that time down to months… How?

By asking the people in your core market this simple question.

“How can I make this better for you ?”

Each time you do a tele-seminar, ask that question. Each time you finish up an event in your pre-launch sequence, ask that question. Each time you do a product launch, ask your clients that question. Each time you do, you will get valuable feedback enabling you to optimize your systems and products.

Your prospects will be impressed that you took the time to ask their opinion. In return, they will be more inclined to reciprocate by listening to your marketing messages, to defend you against critics and to ultimately buy your products again and again.

After all, they will have helped to shape it so have a little piece of themselves invested in it.

The best way to harness this powerful tactic is to set up an online survey. Or indeed jump on the phone with your clients and have a chat.

In this day of push button answering services, the personal touch pays dividends big time.

So if you want to be sure that your new product launch goes ballistic, first be sure that you have asked your market for their feedback. Put that knowledge to work and you will ensure that you have laser focused your offer on your target market

Success then is just a step away.


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