- by Rory Ramsden
To get your product launch sequence started with a bang, you need to grab your prospects attention and make them listen to what you have to say. A little known fact is what you need. Something like “Google is giving away 49,884,000 pre-designed, pre-indexed, pre-SEO’d websites that are already receiving free traffic everyday … and the reason you don’t know anything about it”
The next step is important. You have to follow up with proof that what you have just said is 100% true. In this case, only 7% of businesses have claimed their listing on Google maps despite 90% of people using them to find goods and services
So, is your shot-across-the-bows dead-in-the-water, if there is no little known fact that you can use to get your pre-launch sequence well and truly launched?
Well, of course not, here are 4 examples to get you started…
#1. A riddle – “What women secretly wish you knew about sex… but will never ever tell you to your face”
#2. An outrageous promise – “Amazing secret discovered by a one-legged golfer adds 50 yards to your drives, eliminates hooks and slices… And can slash 10 strokes from your game almost overnight” – John Carlton – The more counter intuitive and incongruous it sounds the more attention-getting it will be
#3. A Quote – “A blind pig can find a truffle but it helps to know they are found in oak forests” – David Ogilvy – When pointing out that it’s good to start in one of the 3 largest market segments if you want to discover a micro niche that will really pay dividends
#4. A Question – “Is your brain trying to kill your golf game?” That’s another from the pen of the best copywriter on the planet… John Carlton
Making a big impression with that first email to your launch list is vital. Up to that moment, they have been receiving regular content from you aimed at genuinely helping them get what they really want. Now, you have to jolt them into a new reality. Using the mother and father of all attention-getters is the way to put your product launch on the radar in your niche.