Kip Katsarelis of Maxis, the company behind the SimCity series, is claiming they came up with the idea 8 years ago… “Our game design team thought that an easy-to-understand taxation system would allow players to focus on building their cities and have fun thwarting giant lizard attacks, rather than be buried by overly complex financial systems.”may be promoting his tax plan as the savior of the US economy but
To take nothing away from him, it just goes to show that the key to a successful marketing strategy is simplicity and that is what the GOP candidate is conducting. A simple easy to understand marketing campaign. Simple is memorable. Simple gets your message across. And he’s certainly doing that…
The key thing to remember is that although he is having a growing impact his success is based on long years of experience in the real world as the CEO of Godfather’s Pizza. Make sure that you build a track record in your niche too.
6 years of niche experience is the first 6 in the 666 Formula… 6 years working at the coalface in your niche laying the ground doing 6 simple tasks consistently will lead you to a 6 figure product launch.
So lets get started. Here’s how to get launch ready…
#1. Building an Email List – Once you have settled on your niche, the very first and ongoing project that you are faced with is building a list. There are many tactics and techniques that you can use but they all center on your squeeze pages in one way or another. So get at least one up asap. One quick way to build a list is to host a series of webinars, in which you interview recognized niche experts.
Easier said than done, you may say but … NO… actually Amazon.com will tell you which books are coming up for publication and therefore which authors are looking to promote their books. Just Google ‘Books I’m looking forward to reading‘ and search on your main keyword
#2. Building Relationships – Now you have people subscribing to your list, you have to give them a reason to stay by giving them valuable content to consume. Building your relationship with your list likes this trains them to open your mails and even buy from you. This is essential if your product launch is to go to make you big money.
But there are other relationships that you should be building too. Make a point of reaching out to people who could be cogs in your launch engine. We are talking technical support, customer support, copywriters, video makers and other key people you are going to need in your product launch team
#3. Building Content – Again there are two forms of content to produce. The first is for your blog and comes in the form of articles as well curated content that you choose to post on your Facebook business page. And then there is the second which is content that you are going to include in your offer.
Start by looking at what your competitors are selling and analyze them well. Would you buy them? Why not? What’s missing? Where can they be improved? Buy the ones you like and make special note of why you do. Pretty soon, you’ll have a very good idea of what the market is buying and why. Now all you have to do is put an original spin on that and start building your own.
#4. Building Connections – These are connections to people in your niche. Your competitors in fact. As the new kid on the block, the best way to get noticed is to sell your competitor’s stuff as an affiliate. Do a good job and you’ll come up on their radar pretty quick so when you contact them, they should open their door to you as a valued business partner.
Paying it forward like this is a really powerful strategy but it also has two major benefits. You’ll be making money as an affiliate and you will be building connections with possible JV partners too. When you do your big product launch, your competitors will be far more likely to promote for you.
#5. Building Authority – The combined outcome from these first 4 will build your authority on many different level. You will have established your marketing chops with your peer group. You will have built a list of subscribers with whom you have a warm and friendly relationship because you will have again paid it forward by delivering real value free. And you will have quickly gained a deeper understanding of what ‘moves’ your target audience to take action by promoting other people’s products.
Distill this. Synthesize. Weave this into how you structure your new product and the associated offer. When you go for your first beta product launch, you will do so with confidence
#6. Building Your Brand – Here’s another outcome. Your brand recognition will grow. People who matter – remember those authors we talked about – will want to reciprocate for your helping them promote their books. The next time you call, they’ll be happy to hear from you and want to reciprocate.
Every one of these is another brick in the wall that will lead to a product launch and a big pay day. Laying the ground like this, will pay huge dividends down the road. Your product launch will be the single biggest leverage point that your business has ever experienced. That is if you have followed the 666 Formula and avoided the giant lizard attack too 🙂
– You may be wondering how much hiring a product launch manager will cost and the quick answer is not as much as you might expect. Our aim is to structure a win-win sort of a deal with clients. We get paid when you get paid. That is we work on a percentage of the ‘pre-return’s gross’ revenue that your product launch makes. Naturally, you have to pay a fee to get on our calendar. We can only take on 2 or 3 clients per year so our time is valuable and we must know what our schedule is well in advance. It would be unfair on our other clients if we didn’t insist on this. Find out more by booking a free consultation with me now