The 31 Most Powerful Conversion Triggers of All Time…

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There are just 7 more elements in the proof series and then you’ll have all 23 to fit into your product marketing strategy so I’ve been toying with a few options to cover next – to help you dig deep and deliver a fantastically successful new product launch in the New Year.

And, the winner is… The 31 Most Powerful Conversion Triggers of All Time

Now by coincidence I dropped into my @Rhuarhii Twitter account yesterday and clicked through to this post by Darren Rowse on that lists 7 which he relates specifically to blogging

  1. Disappointment
  2. Anger
  3. Joy
  4. Fear
  5. Surprise
  6. Pride
  7. Anticipation

To these, I added scarcity, controversy and greed which is of course why the world is going to hell in a hand cart right now. But there are more, many more that you should use in your product launch marketing strategy without being tacky or manipulative in the process.

So whilst I lay out the last 7 proof elements in the proof series – soon to be made available as a free .pdf  download – please consider these three questions.

Here they are …

What are the top 3 triggers that you must include in your product launch marketing master plan?”


What are your reasons for choosing those three?”


How would you integrate them into your new product launch?

Choose any ones you like. They don’t have to be from those I’ve mentioned above.  Make a list and post them as a comment below.

The best suggestions as judged by me and me alone will win an exclusive 60 minute one-on-one conference call in which we’ll do a S.W.A.T analysis of your new product launch marketing strategy.


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Rory Ramsden