Staying Healthy During Your Launch

RS:X Windsurfing World Championship, Weymouth ...
Image by [email protected] via Flickr

I have not been around much for the last 14 days or so and for that I am sorry.

You see, I was involved in a major launch. The brief was to turn an off line event into an on line event. This we did using a classic product launch marketing strategy straight out of Jeff Walker’s product launch playbook. More about that later…

Anyway, it was full-on while the event lasted. Long days followed by long nights too. When I finally got home, I was good for nothing. My brain was fried and I was beat.  On top of which I caught a cold. Boy, when that happens to me it feels like the Niagra Falls has been temporarily re-located to my nose.

So that’s why I have been abnormally quiet.

Was it all worthwhile? What did I learn? And, what would I do differently next time?

I’m glad you asked!

Well, the event was launched online to an internal list of 5000 people with 4 teleconferences each lasting one hour to build buzz and anticipation as well as launch a new LIVE video service that has been developed for the world of Olympic sailing. Sailstream puts a WiFi network over the racing area wherever that racing area happens to be in the world.

Just like with any online product launch, we didn’t open the actually event  website to the public until ‘launch day‘ or  the first day of the offline event. We just had a squeeze page up until the very last minute where people could go and opt-in to the event. This tactic paid off big time with more than 4000 unique visits during the first two days and 3600 viewer minutes on Sailstream.

The event built momentum and the viewing figures grew and grew to climax at a total of 20,000 unique views.

But back to my point. During any product launch, you will be totally engrossed in what is happening minute by minute, hour by hour, day by day to the point that you forget to eat, drink and sleep enough. So the big take-away is to look after yourself. Plan in advance as much as possible and make sure you have enough help at hand to give yourself a break.

Yes, there were problems. No, we were not able to execute perfectly. But remember, perfection is paralysis. Learn to trust the product launch parachute.

So make sure that you take action. It’s better to be in the wring fighting the good fight than be on the outside acting the critic. Critics are 10 a penny. You will learn more by executing a product launch or any other launch than you will by watching PLF videos. You will build confidence in your own abilities. You will know what you can do better next time. You will have experience under your belt.

Stack the launches. Build momentum for your business and each launch will get bigger.

We’re about to go into another so this launch will build on the last. Product launch marketing principles are rock solid. Just put them into action to reap the rewards.

Enhanced by Zemanta


Share the love...

Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []