- by Rory Ramsden
What It Is: This distinction comes from . And it’s a doozy. Here’s the concept – let’s say your prospects have to achieve 10 sub-goals to reach their main goal… Then in your you help them take that first step, and achieve their first sub-goal.
So, let’s say your prospects want to make money online by having a massive list of prospects and sending them offers. In this case, if your prospects were wet-behind-the-ears, step one would be helping them get a website up with a squeeze page.
Why It’s Powerful: The power of momentum is a magical thing. We’ve all experienced it.
When you taste initial success, your belief you’ll achieve your goal skyrockets… and you redouble your efforts.
It’s like when you first go on a diet, and the next time you weigh yourself you’re 5 lbs. lighter! You think “IT’S WORKING!” and you find it easier to stick to your diet that day because of the perceived progress you are making.
And of course, if you’re the person that’s responsible for giving your prospects their initial win… then you’re the person that will lead them to the promise land. And they’ll buy your products and services because they’ve gotten a taste of what you can do for them.
Example: When we relaunched our GPS (Guided Profit System) – we shot a one hour video where I taught the importance of isolating your constraint and then gave a quick exercise on how to locate it.
As soon as prospects did the exercise – they finally saw what was really holding them back. And they were hooked. They saw first-hand how powerful identifying and eliminating constraints could be.
Using the ‘Results in Advance’ method in your product marketing strategy allows your prospects to prove to themselves that they ‘can do it’. It builds their momentum too. They want to buy your product before they get anywhere near your shopping cart.
This momentum has other spin offs. These people become your raving fans and go on to comment on your launch blog leading to added ‘social proof’ too.
- The Proof Series #17: Proving The Power of Your Product
- The Proof Series #10: The Sinatra Test
- The Proof Series #8: Personal Endorsements
- The Proof Series #14: Leveraging Social Proof