Proof Series #3: Results in Advance

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Here is the third post in the Proof Series to include in your product marketing strategy when getting launch ready. Here’s what Rich Schefren has to say on this proof tactic called ‘Getting Results in Advance’

What It Is: This distinction comes from Frank Kern. And it’s a doozy.  Here’s the concept – let’s say your prospects have to achieve 10 sub-goals to reach their main goal… Then in your free content you help them take that first step, and achieve their first sub-goal.

So, let’s say your prospects want to make money online by having a massive list of prospects and sending them offers. In this case, if your prospects were wet-behind-the-ears, step one would be helping them get a website up with a squeeze page.

Why It’s Powerful: The power of momentum is a magical thing.  We’ve all experienced it.

When you taste initial success, your belief you’ll achieve your goal skyrockets… and you redouble your efforts.

It’s like when you first go on a diet, and the next time you weigh yourself you’re 5 lbs. lighter!  You think “IT’S WORKING!” and you find it easier to stick to your diet that day because of the perceived progress you are making.

And of course, if you’re the person that’s responsible for giving your prospects their initial win… then you’re the person that will lead them to the promise land.  And they’ll buy your products and services because they’ve gotten a taste of what you can do for them.

Example: When we relaunched our GPS (Guided Profit System) – we shot a one hour video where I taught the importance of isolating your constraint and then gave a quick exercise on how to locate it.

As soon as prospects did the exercise – they finally saw what was really holding them back.  And they were hooked. They saw first-hand how powerful identifying and eliminating constraints could be.

Using the ‘Results in Advance’ method in your product marketing strategy allows your prospects to prove to themselves that they ‘can do it’. It builds their momentum too. They want to buy your product before they get anywhere near your shopping cart.

This momentum has other spin offs. These people become your raving fans and go on to comment on your launch blog leading to added ‘social proof’ too.


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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []