Product Launch Marketing: Beware of Creative Thinking!

Is it necessary for your product launch marketing strategy to be 100% original? Is it your goal to develop products that are truly superb? Is it your intention to give real value to the prospects who visit your site?

If your answer is ‘Yes’ to the first two of those three then…

Have you ever considered that your overarching desire to only deliver creatively new ideas may be stopping you making money through product launch marketing

It’s inevitable that you reach a moment when you finally stop prevaricating and say “That’s it, I’m going to stop fiddling about and launch what I’ve got using product launch marketing ideas that are copied”?

Just remember that the top internet marketing gurus all are happy to admit that the majority of their output is nothing new So using a competitor’s proven idea is not reprehensible as long as you improve upon what is already a successful formula and change it’s context, don’t you agree?

As online marketers, we have to try to improve our ROI by testing against a control Few of us have the time to do this as assiduously¬† as we would like so the next best thing is to ‘swipe’ an idea that has already been tested and shown to work.

Just don’t be too obvious about it. Let’s be frank, the fastest way of transforming yourself into a top wordsmith is to find some long copy sales pages that you know have made someone millions of dollars and write them out in pencil or pen

Doing this, will ensure that your sales letter actually sells. Great! Creative thinking is great but it does not necessarily earn you money It just has to do the job you want it to which is to turn prospects into buyers

Otherwise why would you be launching your new product?

So succeeding with your launch marketing strategy is just the same. All you need do is copy the ideas that worked for someone else then employ exactly the same marketing tools and tactics having watch how their plan develops

I’m not proposing that you start hanging around their front gate but become a student of the most successful marketers and note down what they do, then do it, you’ll be a success

You will have the chance to synthesize what you learn, put your own spin on their product launch marketing ideas and come up with something that appears to the whole world as something totally new and remarkable.

Just bear in mind that your product must be markedly different from those of your competitors to give it a chance of success when you launch it. For it to be excellent is not necessary, it just has to be better Please don’t forget that you have to get the first version of your product well and trulylaunch ready

Reblog this post [with Zemanta]


Share the love...

Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []