Product Launch Strategy #5a Make Getting Quick Results Easy

Product Launch Quick Results

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Your product launch is over. Your shopping cart is closed after a tumultuous week of sales. Job done… Right?


No… Not by a long way. Now your focus should be on delivering your product and making sure that your customers are super happy with their decision to buy. Making sure that they get quick results is essential to encourage your new clients to consume more. It will also cut down on the returns you get too.


Whatever you’re selling, structure your product to deliver the simplest high value result first.


If you are teaching your clients how to make videos that sell, teach them first to make simple screen capture videos using Power Point or Keynote. Give them a simple structure. Show them how to optimize the sound track and then how to do basic editing in Screen flow or Camtasia then create MP4s and upload to the web.


That way they’ll be getting results quickly. Their videos will stand out from the crowd and they will appreciate the success you have enabled. This will reinforce your buyers purchase decision. They will have proved to themselves that they can use what they have bought and the quick win will encourage them take more action


This isn’t psychological trickery – you’re just trying to get them to take ownership of what they’ve bought and USE it. If they consume just a little bit and get something positive out of it, they’re much more likely to consume the rest AND feel that they got real value for money in the process.


Who’s going to refund a product or service they like and use? Very, very few people, that’s who.


Now we all know that there are ‘serial refunders’ out there, so some refunds are inevitable, but keeping them to an absolute minimum is essential. Your account will not get flagged by your merchant provider.  You will build a reputation with your core business support services too.


Some online marketers might have a refund rate as high as 20% – 30% which should be totally unacceptable to you. Even a refund rate of 10% should raise some serious questions in your mind about how you can boost the value that you are delivering. But if your product launch is not structured to make it drop head simple to get quick results, you are not helping your customers and you are not helping yourself either…



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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []