- by Rory Ramsden
Cut out the hype! When doing a product launch treat your prospects with the same respect you give your best friends.
Speak to them in your usual natural way. Speak the truth and disarm your prospects with your candour and like-ability. Then you can deliver your launch story more easily because your email open rates will go up. Your prospects will respond readily and consider you as a personal friend.
If this is not the main focus of your product launch marketing strategy, you have to ask yourself why not?
There’s no mystery. Be entertaining, deliver valuable content and build rapport with your potential customers. By romancing them in this way, they will listen more readily to what you have to say they will respond more readily to your deadlines.
Ask them to post feedback on your blog. You will then have the chance to become part of the conversation by responding to comments, by answering objections and by just being one of them.
This is why you should use what I call the “horizontal sales letter”. This delivers your launch story by email over 2 or even 3 weeks. You have time to adjust to the conversation in the market place. You can even optimise your product to meet the expectations expressed in the surveys you drop into the process.
This product launch marketing process of conversation, reaction, optimization and reciprocation builds rapport. It gives you time to be friendly, build authority and trust. The trilogy of attributes you must have when it comes to making the sale.
So whether your are re-launching an existing product or launching a completely new one, your launch story is a wickedly effective tool that will transform your launch from that damp squib you may fear into a rip roaring success that drives waves of eager buyers to your shopping cart without a second glance at that long copy sales page.
So using this new product marketing strategy,you will be well on the way to a successful launch.
Please Note: Even those who do not buy from you will stay engaged, remain on your mailing list, open your emails and listen to your new offers. The money you will make in your new product launch is as nothing compared to the long-term benefits coming down the track.
You and I know that a warm responsive list is what allows you to ‘make money at the push of a button’. But only if you treat the people on as a personal friend.
As a product owner or publisher, you should realize that you’re no product launch expert and so you’ll need some help to make sure yours is a success. After all, the future of your business depends on it! Find out how we can help to get your product launch ready. In fact, it would be a good plan to find out what’s in it for you too!