- by Rory Ramsden
If you’re anything like me, you want anything that you put out there to be as good
as you can possibly make it. But your speed of implementation is key to your success…
especially when it comes to doing a product launch – After all, if no-one knows about
your brilliant new product and worse still, is unable to buy it, how can you get a return
on your investment ?
Aiming too high can be just as bad as aiming too low
Take a leaf out of the product marketing book used by big brands like Microsoft, Apple, Facebook and Skype. Launch your new product even though it’s not as perfect as you could make it and then launch version 2.0 when you have have revenue flowing.
After all, your customers may have different priorities to yours so always be guided by their input
So just be aware that your all consuming focus on doing the very best you can could well be holding your business back when it comes to doing a product launch.
The brutal truth is that it may be masking your fear of rejection and making your business pay
There comes a time to decide that “Enough is Enough”. That time is when your offer is 10% better than any other on the market. Then its time to get it out there in the wild
The best marketers happily agree that seeking to be original over being different can kill a business. They see competition in a market as validating it as commercially viable. All they then have to do is identify the weaknesses in competing products or services and position their offer accordingly.
Don’t waste any more time. Put your first product launch together using tried and tested techniques immediately
Your market will tell you what needs to be made better and what needs to be added. Run a survey. Get on the phone with your best clients. Get feedback. Refine and relaunch.
Never plan on doing just one. The momentum that you have built up in the first will serve to make the second bigger and stronger. Stacking launches like this takes your business to places that you hadn’t dared to dream of… and establishes you as the go-to guy in your niche
Interacting with your market like this not only allows you to optimize your existing offer but also identify new opportunities to develop associated products that you can cross market to your existing lists. The people on your prospect lists may find that your second offer is more relevant.
Your aim is to create a series of products all withing the same niche at different price points
Excellence is a worthy goal but it does not necessarily earn you money. Taking years to develop one product may mean that the ‘demand’ moves on. Or that a competitor jumps in before you and corners the market.
Be quick. Mark out your territory then develop it. There’s no other reason for launching a new product is there?
One of the fastest ways of finding new products is to re-purpose ideas that have been successful in other markets. Reproduce a strategy that you know was successful for someone else. Employ exactly the same marketing tools and tactics; follow every move they make. Just pick a few respected marketers and watch what they do and how they do it. Take it all in, put it in sequence, use it and you’ll be a winner
Synthesize what you learn, put your own spin on their product launch marketing strategy and come up with something that appears to the whole world as something totally new and remarkable.
Just bear in mind that your product must be markedly different from those of your competitors to give it a chance of success when you launch it. It does not have to be excellent, just better.
If you have a product launch planned in the next six months and you want someone to look over your plans, I’d be happy to jump on the phone with you and help you pinpoint the weaknesses in your launch strategy. It’ll cost you nothing but your time. It will bring things into focus and pay massive dividends on launch day. This product launch evaluation is designed to help you get your product to the launch pad so that you can take your business to the next level Contact us now to find out more.