We are beyond technology these days. People take it for granted. They want to be entertained and engaged by a good story. They want warm, friendly products sold by people who take the time to engage and seduce them. This is where product launch marketing wins every time. With PLM there is no one point of failure. With PLM, your prospects become part of the launch conversation.
And you give yourself the time to woo each one as if they were a new girl or boy friend. You can take the time to build your credibility and their trust in you. Your Product launch strategy starts with baby steps. Gradually, you build layers of proof and in doing so your audience builds the confidence it needs to move on to bigger and then bigger steps until finally buying from you becomes the next natural step to take.
Your first goal must be to get them to make a small commitment to you.
You can do this by demonstrating your track record; by providing testimonials; by showing that others worse off than them have succeeded by using your product; by showing that a universally known & respected authority in your market, uses the same or similar techniques; by claiming a unique mechanism that sets you apart from competing products and above all by taking your time to engage with them by listening to what they have to say and building a rapport.
This is not rocket science but judging by the daily flood of emails, there are not many so called direct marketers who really ‘get’ this concept.
In fact, this is why product launch marketing as taught by Jeff Walker through his product launch formula is so effective. So effective that it is probably the most effective on-line marketing strategy in use on the web today… and it works in any niche whether you are selling a digital product, hard goods or indeed boosting the top line sales of a local bricks-and-mortar business.
Transform your marketing into a series of events. Each one building on the trust and credibility of the last. Each one getting bigger and more successful as the word spreads virally through your market.
The Key is to take your time. Build a core group of raving fans who will become your strongest advocates and help you to build out your product line. How? By telling you what they want
All you have to do is ask….
So, now it’s your turn. Tell me what is the greatest challenge you face in transforming your business into a star performer…
Related articles by Zemanta
- Product Launch Formula: The Launch Echo (prolaunchmanager.com)
- New Product Launch: March Madness Moved to May (prolaunchmanager.com)
- Product Launch: The Value Staircase, Proof and Credibility (prolaunchmanager.com)
- A New Product Launch: Take the Long Term View (prolaunchmanager.com)
- The Copyblogger Guide to Zombie-Free Product Launches (copyblogger.com)