Product Launch Marketing Seduces Your Customers

We are beyond technology these days.  People take it for granted. They want to be entertained and engaged by a good story. They want warm, friendly products sold by people who take the time to engage and seduce them. This is where product launch marketing wins every time. With PLM there is no one point of failure. With PLM, your prospects become part of the launch conversation.

And you give yourself the time to woo each one as if they were a new girl or boy friend. You can take the time to build your credibility and their trust in you. Your Product launch strategy starts with baby steps. Gradually, you build layers of proof and in doing so your audience builds the confidence it needs to move on to bigger and then bigger steps until finally buying from you becomes the next natural step to take.

Your first goal must be to get them to make a small commitment to you.

You can do this by demonstrating your track record; by providing testimonials; by showing that others worse off than them have succeeded by using your product; by showing that  a universally known & respected authority in your market, uses the same or similar techniques; by claiming a unique mechanism that sets you apart from competing products and above all by taking your time to engage with them by listening to what they have to say and building a rapport.

This is not rocket science but judging by the daily flood of emails, there are not many so called direct marketers who really ‘get’ this concept.

In fact, this is why product launch marketing as taught by Jeff Walker through his product launch formula is so effective. So effective that it is probably the most effective on-line marketing strategy in use on the web today… and it works in any niche whether you are selling a digital product, hard goods or indeed boosting the top line sales of a local bricks-and-mortar business.

Transform your marketing into a series of events. Each one building on the trust and credibility of the last. Each one getting bigger and more successful as the word spreads virally through your market.

The Key is to take your time. Build a core group of raving fans who will become your strongest advocates and help you to build out your product line. How? By telling you what they want

All you have to do is ask….

So, now it’s your turn. Tell me what is the greatest challenge you face in transforming your business into a star performer…

Enhanced by Zemanta


Share the love...

Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []

  • I’ve been an Internet market for a long time but have to admit I haven’t done an eleborate product launch But am itching to do it.

    I’ve always relied on my SEO and PPC skills to generate sales – they have served me well.

    Q: Can you give examples of successful launches in other niches outside of how to make money?