- by Rory Ramsden
Product Launch Marketing: Integrate Social Media and Mobile Marketing To Optimize Your New Product Launch
Google freely admit that they ‘fear’ Facebook. Fear in the sense that Facebook, since March 13th 2010, gets as much traffic world wide as Google and thus is a viable competitor when it come to considering your next campaign. The numbers look like this…
Facebook has 400 million users worldwide. 25% of all page views in the USA are on Facebook. 54% of internet users in the USA have Facebook accounts. So it stands to reason that you should build a Facebook Fan Page for your next launch especially when you realise that ‘Vitamin Water’ drove people to their Fan Page in preference to their own website in a recent campaign.
The downside is that you do not control your Fan Page in the same way as you can control your website or blog so you should run your new product launch campaign on both. The one should drive traffic to the other and back again. You can integrate Twitter into the mix too. Plus take advantage of mobile marketing to reach out to your prospects when they are on the move.
For a fully integrated product launch marketing campaign or what I call a ‘Friction Free Launch Marketing’ you should drive traffic to your mobile and static opt in pages using all the tools at your disposal. Not doing so means that your campaign will not be fully optimized. Yes… it is possible to see a good return on your investment if you just rely on driving traffic to your blog but NO… you are potentially missing out on the viral aspect of social media as well as not reaching your customers on the move.
To find out more about the Friction Free Launch Marketing contact us now
E-Mail: [email protected]
On the move: http://www.prolaunchmanager.mobi
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