Product Launch FAQ: The Small Business Profits Multiplier

Your customers are time starved, under pressure, stressed out and need to make sure they make the buying decisions that carry the most chance of success.

So what do they do?

They turn to the expert. The recognized authority. The go-to guy in that market

That should be you…

There are 21 ways of ensuring that it is. They will all help you to boost your credibility, authority and positioning. Whether you are breaking into a new market or want to boost your sales in an existing market. You don’t have to use them all. Just use the ones that suit your situation the best and you will…

  • Gain almost instant recognition as the authority figure in a new market
  • Turn your best customers into your best salesmen
  • Use research from centres of excellence to your best advantage
  • Put the ‘Sinatra Test’ to work for you
  • Have the media calling you for expert comment
  • Take on your biggest competitors and win

These 21 tactics will ensure that your next product launch stands the best chance of success. But even if you don’t have one planned – why not ? – you can still put them to good use in your small business

Want To know more?

If this all sounds great but you have no clue where to start, then I’d be happy to have a chat with you about your product launch on the phone/Skype. The aim would be to put you on the right road and establish a list of priority actions. The first 30 minutes is gratis and with no commitment on either side.


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Rory Ramsden