Product Launch: 7 Tips for Growing Your Email List


Yesterday we covered the #1 fastest way that you can build a list of subscribers fast. Now here, thanks to Ross Kramer, CEO of Lititz here is a more advanced method involving sweepstakes that first appeared on


The Email Experience Council says that you should reckon on losing one-third of your subscribers annually due to bounces, unsubscribes, and spam complaints even if you are using best practices so building a process that involves doing one product launch after another as well as other tactics will keep refreshing your list. Those tactics should sweepstakes, contests, or other viral campaigns.


Here are 7 tips to get the most out of  running a sweepstake..


#1. Keep it Simple – Make it strategic, targeted, and time-sensitive and give the appearance of exclusivity. Prompt people to respond quickly.


#2. Make it Personal –  Incentivize your sweepstakes by awarding a special niche specific prize to get a more qualified subscribers who are interested in what you have to offer.


#3. Encourage Social Sharing – Offer subscribers an extra incentive if they invite friends and other connections in their social networks to participate. Provide a form to capture the additional email addresses and immediately send those subscribers a message with the details of the contest and an easy way to enter.


#4. Promote in the Right Channels – Email is the most effective way to promote sweepstakes to your existing subscribers and members but don’t forget to post the news on your blog and on your social media and mobile networks.


#5. Send Entry Confirmations – One of the most important steps in this whole process is sending email confirmations to all entrants so use ‘double opt in’. Also, if you’re worried about bots inundating your sweepstakes with junk email addresses, a simple CAPTCHA on the registration form will prevent that.


#6. Welcome Your New Subscribers – Start building the relationship with your new subscribers right away. An email welcome series designed to engage and interact with subscribers should be part of your usual email development process, but it is especially important when running a sweepstakes.


#7. Monitor New Subscribers – Closely monitor the results of your confirmation email and welcome series (not only open and click-through rates, but also bounces, complaints, and unsubscribes), and watch the inactivity levels for the new subscribers. If they don’t show interest in your messages, try a re-engagement campaign or remove them from your list


If you combine a sweepstake with a product launch you will boost the engagement achieved by both. If you have a product launch planned in the next six months, take this opportunity to get a fresh pair of eyes to optimize your launch plans. It’s absolutely free and will pay huge dividends on launch day.


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Rory Ramsden