Product Case Study: The Video Boss Launch – The Proof Video

The 7 figure Video Boss Launch by Andy Jenkins of Stompernet fame sold out in just a few hours thanks to his engaging videos and some powerful JV Partners. The number of emails sent to prospects was limited. The power of the launch was in the videos which produced more than 3000 comments on the launch blog.

Anyway, I call this the “Proof Video” because Andy concentrates on giving us his track record, illustrates his standing in the video marketing world by showing us some of his “Marquee Clients” then crushes any lingering doubts by showing us what Amazon and the New York Times do and say on the subject.

Provide PROOF and plenty of it in all its different flavors if you want to be as successful with your next launch as the Video Boss

Proof you can do it, Proof that your clients do it, Proof provided by your track record, Proof of powerful associations, Proof by the knowledge you display, Proof of media mentions, Proof by displaying honesty and integrity [remember all those jokey disclaimers], and Proof of  the “Sinatra Test” [ if I can make it here, I can make it anywhere]

He brings himself back to the pain, fears and frustrations of his audience on a regular basis to demonstrate that he is listening to them and to answer their objections by producing 4 case studies and 2 videos made by ordinary folks which are ranked inside the top 10 by Google in competition with other powerful ‘professional’ websites.

Note… this launch is all about a product that will teach people how to become a ‘Video Boss” so virtually no messages were sent out by email. All the triggers, social proof, authority plays and humour were integrated into 4 videos. Moral of the story… Your launch marketing methods have to be congruent with the product you are selling…

Have you considered your Unique Marketing Proposition recently?

Here is the 26 page analysis of the Video Boss – Proof Video  for you to download

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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []