Planning, Anticipation, Buzz & Scarcity…

This case study of the Trump Waikiki product launch shows just what can be achieved with careful planning, gradual roll out of benefit laden pre-launch content to build buzz and anticipation and finally a good healthy dose of scarcity. This led to the team selling $729m of inventory in less than 6 hours using a combined online/offline product marketing strategy.

You may not be dealing in such large sums of money but these launch strategies and tactics can be put to good use by you whether you’re starting a home business online or determined to drive more customers to your storefront.

How many tactics does Ivanka Trump mention in this short video? Leave a comment below and tell me which ones you picked out…

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Rory Ramsden