People LOVE To Buy, They HATE Being Sold To

Product launch Buyers

Image by j l t via Flickr


When was the last time you walked into a shop, perhaps to buy some new shoes, and on the approach of the sales assistant to ask if you needed any help, you said: “No Thanks, I’m just looking” We all hate to be hassled by some pushy sales people. We just want to be left alone to make our own decisions… Right?


Yes.. We love to buy but don’t want to be sold to


That’s why doing a product launch is so darned effective. People don’t realize that you are in the middle of launching your new product or indeed, relaunching an evergreen one. They just know that you are giving them great value and helping them get closer to their goal and it isn’t costing them a dime.


Pushing the free line like this builds excitement, anticipation, credibility and authority all at once.


Pretty cool… Huh ?


But getting to the point where you can push your core audience’s hot buttons almost at will requires a deep understanding of their emotional needs.


Gary Halbert, the marketing expert all direct response marketing experts look up to, used to say “Don’t send a letter to do a man’s job.”


Your newsletter isn’t enough. You need to send yourself. You need to show up as vividly as a salesperson standing on the doorstep.


And when you get there, make your point. Your greeting, your “voice,” the things you do to be polite and friendly are all important. But don’t forget why you dropped by.


Whether you use a riveting picture or a strong call to action, make your point clearly and firmly but first deliver something that your prospect wants more than anything and don’t forget to ask for nothing in exchange.


You don’t have to give away the farm.


You don’t have time. It just has to be a really quick and easy tip that you discovered that will get those that take action closer to their goal.


When they try it and it works. They get excited. They want to know more. They tell their friends. They start to believe in you and recognize you as someone they should trust.


The crucial point is that they start to feel the effects of the ‘Law of Reciprocation’. You have done something valuable for them. They feel that they should do something for you in return.


A product launch sequence includes 3 or 4 such events. Each one is an opportunity for you to give away another juicy tip that you know will help your audience get what they want.


By the time you pivot and start talking about the new product that you are launching, they are so emotionally engaged that they want to know all you can tell them about your offer. You are not selling to them. They are riveted by what you have to say.


No need to be pushy. No need to hype up expectations.


Just tell them three things…

#1. What you’ve got

#2. How to get it

#3. And what to do next


That’s why doing a product launch is so powerful. People love to buy from you and you don’t have to feel like some second hand car salesman in the process. A launch engages your core audience and gets them to prove to themselves that what you say is true. That you are the real deal. That this time, they can suspend the BS meter and believe what you have to say


If you have a launch coming up in the next six  months or indeed would like to do a launch in the same time frame, why not get your launch strategy evaluated ? It won’t cost you a dime. Choose a convenient time for you right now


Check out what Gary Halbert has to say on the subject in the third block of text above. It’s pretty cool…



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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []