- by Rory Ramsden
Does your product launch marketing have to be super original? Are you into creating excellent products? Do you want to give of your best to your website visitors?
If your answer is ‘Yes’ to the first two of those three then…
May be that all encompassing focus on doing the very best you can is holding you back when it comes to your product launch marketing and making your business pay.
At some point you just have to say “That’s it, I’m going to publish and be damned’ There’s no need for your new product to be 100% original just in the same way as your product launch marketing strategies doesn’t have to be either.
In fact even the best direct marketers on the planet freely admit that most of the work they do is not ‘original’. They just take someone else’s well tried and tested idea and re-purpose it knowing that it has proven successful once, so why change a winning formula?
We are constantly told to test, test and test again. Few of us have the time to do this as assiduously as we would like so the next best thing is to ‘swipe’ an idea that has already been tested and shown to work.
Just don’t be too obvious about it. After all, if you want to become an ace copywriter, the quickest way is to get hold of some long form sales letters that have sold millions of $$$ worth of product and copy them out longhand with pencil and paper. That should at least make sure that your long copy sales letter is effective. It doesn’t have to be perfect. It just has to be effective in convincing your prospects that they need to buy your new product for its features, advantages and benefits.
After all that is what your new product launch has to achieve.
If you wish to succeed with your launch marketing strategy then you just model [copy] a similar product launch that your know was successful. Use the same marketing strategies and tactics; follow every move they make. I’m not suggesting you become a stalker but if you choose a handful of the leading marketing brains in your niche and liberally borrow their ideas, you won’t go far wrong. You will have the chance to synthesize what you learn, put your own spin on their product launch marketing ideas and come up with something that appears to the whole world as something totally new and remarkable.
Just remember that your product just has to be better than all the rest when you first launch it. It does not have to be excellent, just better. You can always come back to it and produce the 2.0 version later
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