A novel and potent line of attack to add to your product launch marketing strategy is mobile marketing . Over the past two or three years the appearance and development of mobile marketing has been amazing. You can now reach people on the move [and let’s face it we are all on the move] all of the time using a well structured mobile marketing campaign as part of your overall marketing strategy.
Launch marketing has become increasingly sophisticated since first arrival of blogging and email campaigns. With the creation of internet capable mobile devices, users are being offered new content that provides a more complete mobile experience. The linchpin of all mobile marketing campaigns is the ‘Simple Messaging System’ which is nowadays producing a recognizable ROI.
This text messaging service delivers quick marketing messages based on position and demographics. Marketing agencies can consequently deliver appropriate ‘just in time’ marketing messages in a respectful way. Texting allows content to not only be viewed almost immediately whilst not interrupting what your prospects are doing at that moment. With this in mind, your marketing message is more likely to be read [certainly open rates are far higher than those of trad email campaigns]
By the beginning of 2011, just under 5 billion cell phones will be in use worldwide. The opportunities are limitless given the size of the possible audience in your market. There is nothing like adding a bonus to encourage your prospects to interact with your offering. At the same time this builds engagement and customer loyalty. Mobile marketing is a fast evolving medium that enables you to adapt your delivery mechanisms and marketing message to best suit your customer’s needs.
Although mobile marketing is becoming more and more effective as mobile devices become a regular part in consumer’s everyday life company, marketing budgets have not caught up with the potential gains that can be made. They still show a share of only 0.05% of total marketing expenditure. It is a constant source of amazement that more companies have not pounced on the opportunities that mobile marketing is proven to offer. The entrepreneurs who are first to move into this new space will obviously reap the lion’s share of the rewards as they will not face much competition
Take this opportunity of finding out about mobile marketing by by contacting the Launch Pro, Rory Ramsden at proLaunchManager.mobi today. You can Skype: rory.ramsden, check out prolaunchmanager.mobi or mail [email protected]
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