So finally your product is ready to launch and you are deep into the process of launch planning. Your core team is building a time line for each and every action and reaction.
Who else have you let into your big secret? There are 11 check lists each with up to 30 items on them. All need checking and re-checking.
Its super important that those background business support services that you depend on know what is about to happen. For instance, it would be a disaster if your merchant account froze the revenues deluging into your shopping cart. How would you pay your JV Partners or your fulfillment house.
You only get one shot at doing this right. After that your climbing a slippery slope struggling to regain authority and the trust lost of those running your key support systems. They can make your life easy. Get it wrong and life instantly gets super difficult.
This is just one of the many reasons that you would be well advised to bring a product launch manager on board. He can provide you with the security you must have. He has done all this before. He has the necessary check lists and systems ready to drop into your launch. He can play a vital role coordinating all the different disciplines into one cohesive team.
Communication is King. Do not leave anything to chance. There are no stupid questions. The whole team must know and have confidence in the systems and procedures you have put in place. When the pressure is on, you’ll know whether your preparation was good enough. Of course, by then you’ll be fighting to stay on terms with the fast accelerating pace of the launch. It will develop a life of its own.
If you set it up right, all you’ll have to do is nudge it to keep it on track.
If you don’t….