Kindle Fire Sparks Product Launch Evolution

Product launch: Jeff Bezos Presents The Kindle Fire

Image via CrunchBase


Amazon’s new product launch, a new tablet called the Kindle Fire, has certainly set tongues wagging. The almighty Ipad may at last have a competitor worthy of the name. People say that the price at around $200 almost guarantees that it will go mainstream. It may do but it won’t be because of the price…


My take on this is different… Jeff Bezos will will make his money on the back end because Amazon has access to tons and tons of content and it’s this that will make the new arrival go mainstream.


They can sell books, magazines, music, films and games – this business model is a powerful cash flow generator – and so compete with Apple head-to-head where it matters. Ever heard the expression ‘ Content is King”?

They guys in Cupertino will not be losing any sleep, just yet though. In fact they may be rubbing their hands with eager anticipation because Amazon will grow the size of the market giving Apple a far bigger pool of prospects to sell their digital wonders to. That being said, they will take the new arrival seriously, very seriously…


That’s all fascinating stuff, I’m sure you will agree but what impact will it have on your small business?


Here are 4 takeaways…


#1. The demand for mobile device has just been given another shot in the arm – It is now more imperative than ever that you adapt your content to all mobile devices and figure out how to present your brand in a condensed and animated manner via apps, downloads, and advertisements.


#2. Ebooks will be even more in demand – They are easy to produce and self publish and are great way to boost your authority in your niche too. Going down the self publishing route has other spin offs too… If you list your e-book properly, you will drive traffic to your site and acquire a very powerful back link in the process


#3. The Fire is nothing without what comes with it – When putting together your offer make sure that you bundle it with an end-to-end service that will give you an edge over your competitors. Creating an overwhelming offer gets you talked about too.


#4. The Mobile launch pad is here – Combine the ‘Fire’ with the IPad and throw in millions of smart phones and pretty soon you will realize that you cannot afford to ignore the concept of a mobile product launch or what I call a Friction Free Launch.  Wherever your prospects are they can now more than ever keep in touch with your launch and more importantly you can reach out to them… if you implement a fully optimized mobile launch.


Product launch marketing is evolving. The days when you could just put up a launch blog and confine your pre-launch sequence to the web are gone. Your next launch has to include a mobile element especially if it is somehow geo-targeted. To ignore mobile is tantamount to saying that you are happy to stick your head in the sand


So I think you’ll agree that the Kindle Fire has sparked a product launch evolution…. Review your marketing strategy now. Optimize your next launch for mobile and don’t leave money on the table…



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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []