It’s More Difficult To Unsubscribe From a Relationship

Aisle Buyer Product Launch Party

Image by BenSpark via Flickr

That’s the power of doing a successful product launch. You build relationships with each single person in your audience.

A product launch allows you to get your personality across. It allows people watching you to let their intuition come into play. Your body language, the way you talk, the language you use, the stories you tell, all these will resonate with them and help them get a sense of who you are.

Joining with you audience in this way encourages them to become part of your launch conversation. You engage them in the process because they want to know more about what you have to say. They recognize you as an authority. You have the time to demonstrate your track record and prove that you are the real deal.

That’s the oxygen your product launch needs

You will then gather a crowd of raving fans that will follow you to the ends of the earth. Once this relationship is established  with a core group, you’re on your way. It becomes much harder for them to unsubscribe.

It will position you as the authority in your market

The by-product of your passion to help other people to solve the desperate problems that they are facing in their daily lives is the profits that allow you to crush the competition.

And another thing

Never forget that, however many product launches you do – and you should constantly have one in development – that you will never be able to satisfy the insatiable appetite that your people have for more things to buy.

So make sure that you ‘partner-up’ with the other marketers in your niche that you have the most respect for as people and as product developers.

Help them out with their product launch.

In so doing, you’ll be delivering more value to your audience, strengthening your position in the market and boosting profits. Plus, when it comes to your next product launch they will, no doubt, be happy to return the favour…

Pretty soon you’ll have syndicated the whole market. That’s next…


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Rory Ramsden