- by Rory Ramsden
Hosting a series of teleseminars is an exceptionally good way of engaging with your core audience especially when in the momentum building phase leading up to your product launch. There are added benefits too,
- They offer a quick way to build your first digital product…
- And validate that there really are buyers out there
- They are great list building tools
- The question and answer session at the end surfaces objections that you may not have thought of before
- By interviewing known and respected authorities in your niche, you can build your own credibility and authority
The first thing you have to decide is your goal. Do you want to make sales? Or Do you just want to give great value and build buzz in the lead up to your product launch? Or even, base your whole pre-launch sequence round a series of these conference calls?
Whatever you decide your strategy will be, you want to do some careful planning beforehand so that you can pack as much value in as possible. As a rule of thumb, if you want to make sales at least 70% of the time should be devoted to moving the freeline by giving real value plus at least one powerful tip that your audience can act on and get a quick win.
Just remember that your audience does not expect you to be a hardened pro broadcaster. Be open and honest and well prepared going in…
A series of teleseminars is fairly easy to organize. There are a variety of the web based bridge lines to choose from ranging from the free – freeconferencecall.com – to the expensive – gotomeeting.com – so choose the most suitable for your needs and the expected size of your audience. I have used instantteleseminar.com in the past successfully
Whoever you decide to go with, make sure that you record the live call so you can schedule a replay for those who could not make it and also so you can get it transcribed and edited later. One reason that a lot of people like to do live teleseminars is for the promotion factor … for example, you can get affiliates / supporters talking about your event right before it starts – and even after it has
begun. On Twitter you’ll frequently see people “live tweeting” what’s being talked about as the call is going on.
The second option is to pre-record your content and put it up on an automated system that can play it at specified times. The advantage of doing this is that you get to edit out all the bloopers before the public get to hear it. Also consider your audience, if they cover several international times zones, you may be asking people to sit up until 0400hrs just to listen to you… a big ask ! If you go down this road, then make sure that you tell your audience that it is a recorded call.
Here are the 9 ways to prepare for your call..
#1. Using postcards, put your main header on one side and the points you want to cover in each one on the other
#2. If you’ve never used this conference host before, do a dry run by yourself so you know where all the buttons are… practice
#3. Schedule your call and make sure that you have set the right time zone.
#4. If you are interviewing someone or co-hosting be sure that you are all on the same page as far as content and timing is concerned
#5. Set up a back channel if necessary so you can text them or message them through Skype if needs be during your call
#6. Set up your registration page so your audience can reserve their virtual seats. Include a field where they can enter their mobile number so you can send them a quick SMS to remind them you are about to start
#7. Set up a sequence of emails on your auto-responder. There should be a minimum of 4. The first to thank them for reserving a seat and telling them what you are going to cover and what in it for them. The second 24hrs later just reminding them of those benefits and to put the date and time in their diary. The third 12hrs beforehand… It’s happening today. And the 4th, just a couple of hours in advance of your start time to tell them to take their seats.
#8. Promote your teleseminar on Twitter and on Facebook
#9. Have someone on hand to moderate the questions and pick out the best ones for you to answer
Now it’s time for your call. You’ll be a little bit nervous, don’t worry. You know your stuff and the rest you have done a 1000 times before whenever you pick up the phone 🙂
#1. Be on line 10 minutes early and make sure your guests are there too. They may have forgotten to buy enough Skype credit – it’s happened before one of my calls – so get organized and settled
#2. Begin on time
#3. Make a short introduction
#4. Focus on your agenda and giving value
#5. Pace yourself and be natural. Don’t go off like an express train. Just be business like and friendly. Smile… It shows in your voice
#6. If you are recording the call to air later. Do it in one take. You can edit out the bloopers, if any, when ever you want
#7. If you don’t know the answer to a question, say so and promise you’ll have it ready for your next call.
#8. Ask your audience for feedback. It’s good to know how you are doing and any points that you may have missed. That way, you know what to add to your next call and who knows, one of those emails may make a perfect testimonial
Finally don’t edit the raw recording to the point that it sounds as though you were in a recording studio. Just keep it natural and don’t sweat the small stuff.
Using a bridge line like this to build buzz going into a product launch or even as part of your pre-launch sequence to support your affiliates is a powerful tactic. Once you have got the transcriptions edited, you have an instant product that you can bundle with the sliced and diced recordings as mp3s then add workbooks, check lists etc to make a compelling offer for your first product launch or as digital value to add to a physical product.
If you have not done a launch before or even if you have and now realize that hiring a launch manager would be a smart thing to do, you may be wondering how much hiring a product launch manager will cost. The quick answer is not as much as you might expect. Our aim is to structure a win-win sort of a deal with clients. We get paid when you get paid. That is we work on a percentage of the ‘pre-return’s gross’ revenue that your product launch makes. Naturally, you have to pay a fee to get on our calendar. We can only take on 2 or 3 clients per year so our time is valuable and we must know what our schedule is well in advance. It would be unfair on our other clients if we didn’t insist on this. Find out more by booking a free consultation with me now