How To Do a $100k Product Launch And Keep All The Money

$100k Prouct launch

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Doing 6 figures in 6 days with your product launch is an ambition that you should definitely aim for. The trouble is that at the back of your mind there is always this nagging doubt.


It goes like this…


I am the guy who put this launch together. I took the up front product development costs on the chin. I even had to do a couple of beta product launches to prove my offer converts like gang busters. Now I’m expected to give 50% of the gross revenue away to these JV partners. I’ll only be left with 20-25% net


That doesn’t sound like a good deal, does it?… Well, looking at the figures based on one product launch, the answer can only be NO




Some marketers have no option. It’s the most expensive short-term way of doing a big launch. The only good thing about it, is that it doesn’t cost you a dime up front. That is you don’t have to pay your affiliates anything until they deliver the buyers to your shopping cart.


Then there are other marketers, maybe even you, who have not identified any partners that they want to do business with. That may be because you haven’t taken the time to build a network of like minded people in your niche or because you are in such a tearing hurry that you don’t have time.


This latter is a mistake


No doubt you’ve seen one or more of the mega six or seven figure new product launches executed with consummate ease by the big-dog internet marketers in the IM space and felt a bit overwhelmed when it comes to actually doing one yourself. The thing to remember is that these guys have been building up their businesses for a long time


Their success did not happen overnight…Being pragmatic and patient will pay off in the end


Doing that big product launch that you dream about is all down to the size of your list. The bigger yours is, the less you will wind up paying to partners. So how can you build a humungus list of prospects quickly and efficiently?


You’ll need 3 things…


#1. A 4 or low 5 figure budget – You can spend this on Uncle Google buying PPC ads if you like but unless you are an expert in dealing with this 900lbs Gorilla, he will suck you dry and spit you out with you having little to show for it. There is another way of course. Where you buy niche specific prospect lists by the 1000 and tip them into the top of your sales funnel


As always, it’s a case of caveat emptor – buyer beware – You have to be very specific about your requirements.  Before you start write a list of the must-have attributes, you are looking for. Then go on the hunt. You could start here. There are lists there with millions of prospects on them, depending on your niche of course


#2. A list broker – Be prepared to bargain for what you want and always test a list first.  20,000 would be a good number to start with…


#.3 An offer that converts – The next step is to drive your traffic at a squeeze page where you offer a lead magnet in exchange for your subscribers email address. Keep it simple, just get that email address. The key is to have a lead magnet that really resonates with your target market – I’m assuming that you’ve already tested this – Once the prospect has been taken to the ‘compensation page’ where they can get their download, your auto-responder should immediately start sending a sequence of emails.


This is a mini product launch sequence. It’ll only be a quick launch over 4 or 5 days but it will be enough to warm your new list up and pre-qualify them for the upcoming sale. Each mail should give them a useful tip. Something that they will find really really useful but does not give away the farm.


Finally, tell them what you’ve got, what it will do for them and what to do next… then give the link to your sales page.


Your aim is to quickly recover your costs so you can go and buy the next tranche of your selected list. Your self-liquidating offer should be associated and supportive of your main offer – the one you intend to use in your 6 figure launch – so that you have a pre-qualified list of buyers waiting for it.


As usual the more value you can bundle together the better whilst making the risk/price comparison as favorable as possible


This is the fastest proven way of building a list of buyers ready for your big pay day.  The bigger your list, the more of that money you will keep for yourself and the less pain you will feel when you cut a check for your JV partner. In the end, you may decide that doing a big external product launch with loads of affiliates, just is not worth the effort and you may be right…


You may be wondering how much hiring a product launch manager will cost and the quick answer is not as much as you might expect. Our aim is to structure a win-win sort of a deal with clients.  We get paid when you get paid. That is we work on a percentage of the ‘pre-return’s gross’ revenue that your product launch makes. Naturally, you have to pay a fee to get on our calendar. We can only take on 2 or 3 clients per year so our time is valuable and we must know what our schedule is well in advance. It would be unfair on our other clients if we didn’t insist on this. Find out more by booking a free consultation with me now



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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []