How To Create Your USP, Offer a Powerful Hook And Get It Right Every Time

Product Launch: Unique Selling Proposition


No product marketing strategyis complete without a Unique Selling Proposition (USP). It identifies the one reason people should buy from you rather than a competitor. It’s the hook that instantly tells your prospects what makes your different. The key is to write yours down in 140 characters or less.


So what’s the best way to come up with yours?


Well, as usual there is a process behind it. You don’t have to be a wordsmith. You just have to follow this 3 step process.

  1. Power Phrase
  2. Benefit
  3. Enabler


Here are 4 examples…


  • Leverage Your intellectual property | to create powerful revenue streams | and spend more time enjoying yourself – This is the USP for our new Launch Pro service which we offer to authors  and niche experts with a proven track record. All they have to do is download their knowledge in a series of interviews and we do the rest. We create the product. We build excitement in their market in the ignition phase then we execute a product launch for them.  So after just a few hours of recorded conversations they can sit back and relax. The hard work is done for you


  • The only launch ignition service | that stirs up anticipation in your market | and turns your product launch into a big revenue earner before it’s even begun – No launch can be done in a vacuum. You want to  have the market fully primed first. In this new service, we do just that. We put your launch in context and ping people’s curiosity so that when you push the ‘GO’ button on your pre-launch your audience is ready and waiting.


  • The only regatta management software | to put your sailing event in the hip pocket of sailing fans everywhere |  and delight your sponsors too – I’ve been a sailor all my life so this one is especially close to my passion for the sea. Sailing people are usually keener on racing their boats than spending hours hanging around waiting for the organizers to print out the results so this proprietary software is just what they really want. We power up their marketing and media with a simple web based dashboard that anyone can use.


  • How To Create Your USP | Offer a Powerful Hook | And Get It Right Every Time –  The title of this post used the exact same system so you can use this powerful tactic for more than just  creating USP… It’s not just a one two punch. It follows through to knock your prospects off their feet by showing how their lives will be changed irrevocably


So if you’ve been struggling to put your powerful advantage into words, this simple tip will make sure you are tongue tied no more.


I divided each one into the three parts so you can easily spot the benefit. This is a powerful way of attracting the people you want. They will instantly see that this is something that he wants to know more about. Then you quickly tell him what the key benefit is so they know what’s in it for him and finally the pay-off… How your product or service will transform your client’s life for ever.


Creating a powerful USP that hooks your prospects in quickly and effectively is an important brick in your product launch wall

Your audience will will want to know more. They are primed and ready for you to tell your launch story.  You can then follow up with your big idea and stimulate their crocodile brain even further. One of the other key benefits of this strategy is that it will quickly deflect time wasters. It will set boundaries around what you do and exclude the people you don’t want to talk to.


Product launch marketing is possibly the biggest leverage point that your business will ever experience. So find out more about how to plan and execute a successful product launch, by contacting me. Even if you have not done a launch before or even if you have and now realize that hiring a launch manager would be a smart thing to do, you may be wondering how much hiring a product launch manager will cost.


The quick answer is not as much as you might expect. First and foremost we focus on delivering value. We aim to transform your launch from a bottle rocket into an intercontinental ballistic missile. Our aim is to structure a win-win sort of a deal with clients. We get paid when you get paid. We can only take on 2 or 3 clients per year so we can be sure that your product launch gets the attention it deserves. It would be unfair on our other clients if we didn’t insist on this. So you’ll appreciate that we have to be just as careful as you are when choosing clients to work with.  Find out more by booking a free consultation with me now



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Rory Ramsden