- by Rory Ramsden
That’s why you should plan on doing a sequence of at least 4 launches
Here they are…
Product Launch #1 – The Seed Launch
This is where you get to ask the people in your core market to help you develop your product and grow
your list in the process. Drive traffic at a squeeze page promoting a teleseminar in which you may be talking to a well known personality in your niche. The goal is to elicit as many questions as you can. These are nuggets of gold that will help you tune into the pain points experienced by your people.
Doing 2 or 3 of these will help you validate your market research and give you a firm base to move on to stage 2
Product Launch #2 – Beta Launch
The goal here is to get enough feedback on your ‘finished’ offer to make a value judgement on how you can make it better. If you have a nice fat conversion rate too that’s great but what you’re really doing is checking all your systems to
make sure that all is A1. Cold hard cash will come later. So segment your list of prospects and launch. Then survey that segment to get as much feedback as you can.
The fact is, you are not going to make a dime until you have optimized all your metrics and have glowing approval ratings from your buyers
Product Launch #3 – Internal Launch
Product Launch #4 – External Launch
There’s no need to rush to get to product launch #4. You should have made plenty of money at launch stage #3 having repeated that a couple of times with a survey between each to help you refine your offer and systems. Launch stage #4 is massive.
It’s like doing 2 launches at once. The first to your launch prospect list. The Second to your JVs and affiliates. You can’t be distracted by tech problems or systems foul-ups. You will be fully occupied helping your partners launch your product to their lists.
So there you have it. 4 product launches in series that will build your business and make you the recognized expert in your niche. That’s pretty powerful…
But Let me ask you a question:
Money? No… That’s just a by-product of your product marketing strategy
Success ? No… That too is just a by-product of your product marketing strategy
Status? No … Just a by-product too
The answer is your list of recent buyers.
With this all doors are open to you.
Remember: You don’t build a list so that you can do a product launch… Quite the reverse in fact. You do product launches to build a massive list of buyers with whom you have a warm and friendly relationship. That’s where your true power lies.
In the end it is the list that makes you the most money – not your product just like Dan Kennedy says
There are at least two more launches that you can add to this list. The first will bring you a wind fall of revenue when you need it most and the second will ensure that your cash flow grows on auto-pilot.
Leave a comment below telling me what they are…
- How to Launch a New Product
- Would You Hire Yourself To Manage Your Own Product Launch?
- Launch Mining: 6 Ways To Build a Killer Offer
- What’s The Deal With Product Launch Managers?
- Build Your Affiliate List and Break into the JV Club