Digital or Hard Copy? Will The Buyers of Your Product Actually Consume it?


Some of you might say “Who cares? They bought it didn’t they? Whether they actually consume it is not my problem”


Wrong attitude, my man, wrong attitude


I hope that you’re in business to deliver real value to your market. You should be or you won’t have a business for long.


I was talking to a potential client the other day about a possible product launch. He had done his research. He knew what price point was selling best in the internet marketing space. He had come up with a new product and was pitching hard to get JVs on board.


Problem was that he was determined to deliver his ‘big box product in a big box by snail mail.


Just imagine for a second, that you have just dropped more than $1000 or more on a shiny new all singing all dancing internet business building product only to be told that you’ll have to wait before you can get started. Bit of a turn off really!


Now re-run the movie and imagine that your buyer can instantly start to build his business because you have built a warm and friendly members area where the whole course is instantly accessible. No waiting and no hassle.  He can start consuming there and then.


So is the day of the hard copy product over? The answer is a conclusive “NO”.


Build it into your offer as an upsell. Some of your prospects may feel happier with something that they can feel and touch. Remember however the number of buyers who never take the shrink wrap off their purchase. You must do everything you can to ensure that your product gets consumed. That means that you have to deliver instant gratification. Two days waiting for the postman to deliver the product just won’t cut it any more.


Your key goal as the product owner is to convert the maximum number of prospects into buyers. The more value you can deliver the better. The more you can surpass your prospects expectations the better. Your price point is part of this equation. Its all to do with putting together a crushing offer.


You may have shed blood, sweat and tears creating a killer product but if no-one actually consumes it, you’ve wasted your time.


To find out more about product launch marketing and how we can help you boost your top lines sales contact us now


Share the love...

Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []