Deal With The World As It Is, Not How You Would Like It To Be

The “Six Laws of Customer Experience” as defined by Bruce Temkin are these…

1) Every interaction creates a personal reaction

Getting customer feedback is vital to the success of your product or service. Listen to your sternest critics. If they care enough to complain, then what they have to say is important for you to understand and take on board. This is one of the most effective ways of optimizing your business. This applies equally to product launch marketing where one of the most effective tools is a blog.

2) People are instinctively self-centered.

Make it as easy as possible for customers to buy by answering their number one question

‘What’s in it for me?”

Buying is first and foremost an emotional decision only later to be justified by logic. Stating the benefits of buying your product appeals to the emotions.  Features help to support the logic of the buying decision, so only come into play later.

3) Customer familiarity breeds alignment

Or to put that in plain English. Your initial market research must be thorough. Knowing what keeps your prospective customers awake at night not to mention what their interests and hobbies are will ensure that your product solves some pain, frustration or need. Your USP must reflect this and be transferred to your customer to become their UBA.

4) Unengaged employees don’t create engaged customers

Your company value proposition must first be understood and taken on board by the people who work for you whether you be an old style bricks and mortar business or a 21st century virtual company with a global network of outsourced full time knowledge workers. They can talk the talk but if they do not walk the walk, your customers will know it. Training is vital as is communication. If they don’t know how can they tell others?

5) Employees do what is measured, incented, and celebrated.

Don’t look out for what your people are doing wrong but what they are doing right. Be positive and acknowledge their efforts. They will be much more willing to go the extra mile for you and listen to your suggestions as to how to optimize what they are doing. A smile goes a long way. Boost moral and you will have a motivated team. You will find your metrics improving!

6) You can’t fake it

Your company value proposition must run through everything it says and does like a seam of gold through solid rock. Your prospects will sense it if it doesn’t

To download  the “6 laws of customer Experience” Click here

For more on Product Launch Marketing and “What’s In It For You” read this

Are you Launch Ready? No? Then check out our “Uber Cool Launch Systems Support Toolbox”


Share the love...

Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []