- by Rory Ramsden
When it comes to your product marketing strategy. You need more credibility, believability and proof…. much more. The more proof you provide the more you’ll build your credibility and your authority. The more credibility and authority, you establish, the higher the product price point you will launch successfully.
The more proof = The more credibility = The higher the price point … The more money-getting new product launches you will have. It’s that simple.
Boosting your believability is not an option it’s a necessity and it’s much easier than you think, if you…
BUILD YOUR SUBSTANCE
So, focus on making your products or services better. Make them as great as you can. Never stop working to create more benefits, more value and more tangible results for your prospects and clients.
What’s that? You say you are already doing that? And you’re not getting all the notoriety and recognition you deserve? And it’s costing you sales and profits daily? And you want me to tell you how you can fix it? RIGHT NOW?
OK, OK, don’t be so pushy!
So we’re going to drill down into all the particulars of proof. How to best leverage it to enhance your believability and credibility.
First, I want to share an incredible gem Dan Kennedy shared with me. Pay careful attention, because this one is a…
You see, most marketers think there’s only 1 level of proof required in their product marketing strategy. But they’re wrong.
There are, in fact, three levels of proof. Here they are:
- Proof you can do it
- Proof you can help others to do it
- Proof you can help someone worse off than your prospects do it
Now, obviously, all three are important.
But don’t you know, it’s the third type that is often the most difficult to get… and the most explosive in generating blockbuster sales.
Here’s why: Low self-esteem is epidemic. So even when you prove you can do it, and you’ve helped others do it too… you’re prospect may not believe you can help them do it.
Why? Because they believe they’re…
And that, my friend, will stifle your sales more than you might imagine.
Up till now, you could often rely on testimonials to plug this leak in your sales.
But thanks to our good friends at the FTC that’s all changing. And so in the next week or so we’re going to share a plethora of ways to establish more proof.
Consider it a smorgasbord of vehicles to pick and choose from. And while you might not use all of them in any one product launch marketing campaign… the more you do use the more bullet-proof your positioning will be.
And, more importantly, your prospects will have…
CONFIDENCE YOU CAN SOLVE THEIR PROBLEMS!!!
OK, then let’s get down to it… In the next series of posts I will serve you up 16 types of proof that Rich has identified so stand by to take notes. Each one could transform your business
- Marketing Checklist: 7 Ways To Prove You Rule (psychologytoday.com)
- How to Build Credibility with Your Sales Copy (copyblogger.com)
- Building Credibility – The Value Shift (chrisg.com)