The Proof Series #1: Credibility… Believability… Proof

Lincoln in Illinois (2009 Proof Lincoln Cent)

When it comes to your product marketing strategy. You need more credibility, believability and proof…. much more. The  more proof you provide the more you’ll build your credibility and your authority. The more credibility and authority, you establish, the higher the product price point you will launch successfully.

The more proof = The more credibility = The higher the price point … The more money-getting new product launches you will have. It’s that simple.

Boosting your believability is not an option it’s a necessity and it’s much easier than you think, if you


So, focus on making your products or services better.  Make them as great as you can.  Never stop working to create more benefits, more value and more tangible results for your prospects and clients.

What’s that?  You say you are already doing that?  And you’re not getting all the notoriety and recognition you deserve? And it’s costing you sales and profits daily?  And you want me to tell you how you can fix it?  RIGHT NOW?

OK, OK, don’t be so pushy!

So we’re going to drill down into all the particulars of proof.  How to best leverage it to enhance your believability and credibility.

First, I want to share an incredible gem Dan Kennedy shared with me.  Pay careful attention, because  this one is a…


You see, most marketers think there’s only 1 level of proof required in their product marketing strategy.  But they’re wrong.

There are, in fact, three levels of proof.  Here they are:

  1. Proof you can do it
  2. Proof you can help others to do it
  3. Proof you can help someone worse off than your prospects do it

Now, obviously, all three are important.

But don’t you know, it’s the third type that is often the most difficult to get… and the most explosive in generating blockbuster sales.

Here’s why:  Low self-esteem is epidemic.  So even when you prove you can do it, and you’ve helped others do it too… you’re prospect may not believe you can help them do it.

Why?  Because they believe they’re…


And that, my friend, will stifle your sales more than you might imagine.

Up till now, you could often rely on testimonials to plug this leak in your sales.

But thanks to our good friends at the FTC that’s all changing.  And so in the next week or so we’re  going to share a plethora of ways to establish more proof.

Consider it a smorgasbord of vehicles to pick and choose from.  And while you might not use all of them in any one product launch marketing campaign… the more you do use the more bullet-proof your positioning will be.

And, more importantly, your prospects will have…



OK, then let’s get down to it… In the next series of posts I will serve you up 16 types of proof that Rich has identified so stand by to take notes. Each one could transform your business

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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []