Buzz Building For offline Events…

RS:X Windsurfing World Championship, Weymouth ...
Image by [email protected] via Flickr

Using product launch strategies to take your offline event online and boost your audience whether that be regional, national or international is all about building anticipation and buzz in the run up to the first day in just the same way as if you were launching a digital product on line.

I have just come back from doing just that at a high level one design windsurf racing event in Poland. We staged pre-event boosting online workshops using offline event participants. Then followed through with daily video reports about the racing and interviews with the key competitors.

The strategy of running pre-event online workshops provides a list building opportunity. The racers featured in each workshop mail their list; their sponsors do as well; they become the equivalent of affiliates or joint venture partners and are happy to boost their credibility.
The event shot up the Alexa rankings by 300,000 places in 10 days!

Future plans include streaming a daily ‘breakfast show’ using U-Stream video to talk about what might happen that day and answer questions asked by our online audience LIVE.

This strategy keeps the online audience involved in the conversation and encourages them to comment on the event blog. Prizes will be given away to the people who the panel consider have asked the best questions.

As Jeff Walker says it’s all about building the conversation and engaging with your audience.

Tell me what other buzz building tactics, you would use by commenting below…

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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. []