- by Rory Ramsden
I just came across this post and had to share it with you. It’s all about the best strategy to use to build a fan base and not just a list. Your one and only aim must be to build a base of raving fans who will follow you through the fires of hell if they have to.
The question, of course is how to do that ?
Well, the short answer is that you have to give real value without expectation that you will receive anything in return.
“ Do these things and you will be on your way to building a list of adoring fans.
1. Give tons and tons of high value content for free. Use your blog, create eBooks, make video tutorials, and record interviews. Then just give them away for free. People love to get for free what most other people probably charge to give. As long as the content is quality, people will stick around to see what you’re going to say or offer next. I do my best to share everything I know and learn and I usually give it away for free. The funny thing is, that has never hurt the sales of the products I sell. So don’t be afraid to share what you know for free. People will still pay to get even more details or to dig down a little deeper in to the concepts.
2. “Learn to love getting the short end of the stick” This is one of my favorite quotes and it comes from, fellow internet marketer, Eben Pagan. It basically means that when you do sell products, sell them for a lot less than you think they are worth. Have a philosophy of always over-delivering and make sure that when people purchase a product from you, they are always getting much more than they paid for.
3. Be customer service oriented. I still personally respond to most of my e-mails myself. I do my best to answer questions about my products or my ideas to the people who take the time to e-mail me and ask them. I’m not always the fastest at responding (I get a lot of e-mails) but I pretty much always get back to people. I hired people to manage my support desk as well. I want to make sure that even if I can’t respond quickly, you will get a quick response. No question goes unanswered and theres usually someone to answer quickly no matter what time you send it. These little details really solidify the confidence that people have in you and your business.
4. Never promote anything that you don’t know much about. Don’t jump on launches just because everyone else is promoting them and don’t agree to adswaps without knowing the product of the person you’re swapping with. Make sure that you do what you can to protect the list that you do have. Don’t violate the trust that you are working hard to build by sending crap that you don’t know much about. I’m not against promoting products, promoting launches or even doing adswaps. I just think that you should never mail anything to your list unless you are confident that it will benefit them. Don’t put your credibility with your list on the line by blindly mailing them everything that pops up to promote.
5. Always live up to the standards that you’ve created. If you are going to follow in these footsteps and build a business around creating fans and trust, make sure that any products that you put out continue to be high quality. Don’t let your true fans down. It may take only one misguided slip up to ruin that relationship. Don’t blow it.
Follow these steps and you will be well on your way to creating a huge list of fans. I know people with lists of 60,000 to 100,000 subscribers that get a worse response out of their lists than people with lists of a few hundred true fans. True, sustainable wealth comes from buildings fans and creating trust, not from making a list…”
I love the quote “Learn to love getting the short end of the stick!” from Eben Pagan. It sums up all we should be doing as people and as owners of products that we want to launch successfully.
If you enjoyed this post, please leave a comment below. I’d love to hear your thoughts.
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