- by Rory Ramsden
You may not realize it at first but executing a successful product launch is all about establishing your track record. In doing so, you will provide the necessary proof that establishes you as an expert on your particular subject. With expert status comes credibility.
Let me give you an example.
This guy was born in Houston, Texas, to a middle-‐class family. He was never a popular kid and struggled socially; he was nerdy and introverted and not a born leader. He went into computer programming and technology because he liked being on his own.
After going to college, he landed a great job at a big tech firm, but then he quit. He was young, he didn’t have charisma, and he had a lot of reasons why he could never become the trusted authority, but he was passionate about
what he did and ended up changing the Internet forever.
His name is Matt Mullenweg, and he’s the founder of WordPress s0 without his innovative idea you would not be reading this blog.
If you haven’t heard of him before don’t worry, because you will; he’s literally changing the way that we communicate online. He was named one of the top 25 influencers on the web by BusinessWeek, and he’s recognized as one of the most visionary entrepreneurs in the world.
His main website, WordPress.com, is ranked in the top 20 of all websites on the Internet, and he’s worth $100 million or more. Did I mention he’s only 26?
The key take-aways are these
- He was passionate about his area of expertise
- He came up with an innovative product that disrupted the status quo
- He has made incremental refinements over time
- None of this happened overnight
As an entrepreneur, you should take note.
First, come up with your big idea. The one that differentiates you from your competitors to such an extent that your audience considers that there is no offer competing with yours. Me-T0 marketing is no way to establish expert status. This is the foundation to a successful product launch.
Second, prove that your product works. The best best way to do this is through a beta product launch to a small segment of your list. Ask for feedback. Refine your offer and your product. Rinse and Repeat until you have it right. And you have the case studies to prove it.
Third, proving your expert status and therefore your authority is more to do with what others have to say about you than what you can say about yourself. Third party endorsements are way more powerful.
So, if you are having issues with authority, the the quickest way to position yourself as an expert is by doing a product launch. Find out more now…