- by Rory Ramsden
We’re in the business of delivering great value to our product launch marketing clients. We are very careful about the ones we work with. After all, we can only really manage 3 or 4 big product launches every year and still have time for our own projects.
So the process of selecting a product launch marketing client takes time. We have to be sure that we fit together like hand-in-glove. Your business has to be right. The product has to be ready. Your track record is important but most of all we have to ‘get on’ as people. After all, we will be spending quite a lot of time together so we should enjoy each other’s company.
We launch new products. Our primary function is not business building although it may be a useful spin-off from a successful product launch so if you have not already got a successful business, please build one and then consider working with a product launch manager.
One golden rule we have is this… Our clients must agree to do everything we ask them, in the order we ask them and at the time we ask them… Timing, sequencing and the firing of mental triggers at the right moments is crucial in a successful launch.
Bottom Line: As a potential client, please do not employ us, if you plan to second guess us. You’re not always right!
What we are looking for first and foremost is a client with a sense of humor who wishes to excel to satisfy him or herself. You should be looking to transform a corner of your industry. We don’t care how much education you have. You just have to have the right attitude.
Having said that, if you have a well focused product, a mailing list that is responsive and a desire to succeed – Give us a call… We’re in the business of delivering more for less, not less for less.
Related articles by Zemanta
- The Way of the Dodo – How to Sell 10,000 iPad Cases at $60 Each (and Others Lessons Learned) (fourhourworkweek.com)
- Matt Wilson: Interview with Donald Trump’s Apprentice Kelly Perdew (huffingtonpost.com)
- The 12 Dysfunctions of an Entrepreneur (psychologytoday.com)