- by Rory Ramsden
One in every 9 people on this planet has a Facebook account. Google + has just launched. Linkedin has a massive 1 billion members. Social Media is here to stay and make no mistake about it. The question is how to quickly and easily integrate a social media marketing strategy into your product launch.
Here are 7 simple social media tactics you can use
#1 Share buttons on your blog
This is a set and forget process which allows people to share your content. But don’t forget to include the follow me buttons too so your blog visitors can instantly connect with you on Facebook, Twitter, LinkedIn or YouTube
#2. Embed Share buttons in your white papers
You put a lot of effort into your white papers, special reports and lead magnets so make sure that the links you’ve included in your pdf are LIVE and that you have embedded retweet buttons too
#3. Create a Facebook Business Page
No product launch would be complete without a Facebook Business page. This is where you can build momentum and attract a following. Don’t forget to message them in just the same way you would your email list. Make sure the content you share here is not marketing messages. Set out to curate useful tips and tricks that appeal to your audience.
#4. Develop a video marketing strategy
There’s video and then there’s video. Your pre-launch content videos will be scripted, highly crafted and polished. Then you can simply record skype calls with recognized experts in your niche and post them on Facebook or your blog. You can also make ‘flash tips’. You can shoot these on your iphone or on a Flip Cam as you ‘drive to the office’. Make sure that you decided on strategy before developing your theme for each series
#5. Create a Facebook Contest
There’s nothing like a fun and friendly competition to get people excited. And there’s no better platform than Facebook to get things rolling.
In the lead up to the start of your pre-launch sequence, brainstorm a simple creative idea that will resonate with your audience. Make sure that it’s quick and easy to participate in and offer an awesome prize.
#6. Google +
Build a circle of friends on Google + then invite them to ‘hangout’. This is a great way of building relationships with small targeted groups. Make sure that you have structured the whole event so people show up with clear expectations. You could use this tactic to validate your market research or VIP coaching
#7. Facebook Connect
No product launch would be complete without enabling the viral aspect that Facebook Connect gives comments on your launch blog.
The great temptation is to automate your social media posts using RSS Feeds. It doesn’t take a long for people to realize that your posts are on auto-pilot. This is counter productive to the whole ethos of social media where your aim is to connect with people. There is nothing like a hand-crafted message and with a question and a call to action.
The key is to hang out where your target market hangs out. That is not necessarily the 900lbs Gorilla’s like Facebook and YouTube. Put unique content on each social media site that you focus on and drive traffic from one site to another and finally to your blog.
These strategies work best in the momentum building phase of your product launch where you want to build a following and establish your credibility and authority. Stay away from the marketing messages and focus on helping your people get what they want
If you have a product launch planned in the next six months and you want someone to look over your plans, I’d be happy to jump on the phone with you and help you pinpoint the weaknesses in your launch strategy. It’ll cost you nothing but your time. It will bring things into focus and pay massive dividends on launch day. This product launch evaluation is designed to help you get your product to the launch pad so that you can take your business to the next level Contact us now to find out more.