- by Rory Ramsden
At the centre of every block buster marketing campaign there is an insight without which you are dead in the water.
In fact if you are tuned in to this, you don’t even have to run a great product launch because you will have built up an emotional bond with your prospects and customers consequently they will forgive you almost anything as long as you are open and honest with them
So what is this one all powerful insight?
It is unfair advantage #1
You have to be tuned in to the conversation that is going on in your customer’s head.
This will allow you to leverage unfair advantage #2
You will be able to laser focus your product on their major pain points and show them what you can do to help them overcome those challenges in language that resonates with them
Then your product launch marketing strategy kicks in with
This is where you deliver your overwhelming offer in an innovative way. In fact, having this big idea will disrupt the current status quo in your market segment which will give you unfair advantage #3 when you do your first product launch
All that remains is to make sure that you write killer copy – unfair advantage #4 – that tells your launch story so well that it feeds back the conversation going on inside your customers head and then proves to them that you are the expert who can help them achieve their goals
You are now ready for unfair advantage #5.
Doing a product launch will quickly position you as the go-to guy in your niche. Being the recognized authority is a very powerful. When you speak people will listen. More business opportunities will come your way than you know what to do with. And best of all, you can charge premium prices which will boost your long term customer value.
Unfair advantage #6 kicks in when you ask your new customers how they would improve your product or service. You can do this with a simple survey or better still just ring them up and ask. With all this data at your fingertips, you can optimize your product and business systems before moving on to your next product launch.
Just one more thing
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