5 Ways To Boost Your Product Launch ROI (+ A Word of Warning)

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Doing a Product Launch is one of the most effective ways to build your new business, position you as the thought leader in your niche and get more sales than you had dared dream of. Typically 12 month’s revenue can be sucked in the time it takes you to do your product launch. That’s if you push all the right buttons in the right order and at the right time…


There are a lot of moving parts in any Launch. You will feel akin to the conductor of the New York Philharmonic Orchestra at times.  The process is not rocket science but it is true to say that the first time you step up with baton in hand, you will be nervous and you will certainly miss a few beats from time to time.


Here are 5 tried and tested tips to help you…


#1. Know Your Market – This is so blindingly obvious but often missed. Marketers just assume that their core audience will want to buy the fruits of their latest brainwave. They never bother to validate their idea and get feedback on their offer before spending a great deal of time and energy putting their product launch together. The net result is a lot of wasted time and poor sales.


#2. Work To a Critical Path – Set a launch date and work your critical path back from there. You will then know when things start to slip through unexpected delays and be able to make course adjustments from there. Remember that you will probably set off with the vision of your perfect launch but soon find that there are just not enough hours in the day to get it done so apply the KISS principle. Simplify. Get it done. And make sure you execute your product launch on time. – You know that it will the first of many and each will be bigger and better than the last –


#3. What Goes Around Comes Around… Help Your Joint Venture Partners As Much As Possible – Providing swipe copy that is proven to convert is a ‘given’. You need to go much much further to help them warm up their list as early as possible in your pre-launch sequence. Make yourself available for an exclusive webinar which is tightly focused on your JV’s audience and makes an elegant bridge to your offer. The more of his leads you help to convert, the more money he makes, the more willing he is to promote for you again, the bigger your list of buyers will become…


#4. Communicate With Your Launch Team – You need to make sure that every member of your launch team is on the same page. That includes your bank and your payment processor. You may think that having a big influx of money into your account is the best outcome you could hope for. BUT, it may set the alarm bells ringing. Your bank will want to know where it all came from and so will your credit card payment processor. They may even freeze your account for a period of 90 days. So lay the ground. Take the time to explain your marketing strategy and the possible results. You need to build your credibility and authority with these guys just as much as with your JVs and your customers.


#5. Take Your Time – Rushing to do the biggest product launch possible right out of the gate is just plane crazy. Your first launch will show you many ways to optimize your systems and processes. Get Feedback from your new customers  as well. We always recommend that our clients do a Beta Launch to a segment of their list first. Then an Alpha Launch to another segment so that you know you have the very best conversion rate possible. Ignore this advice and you will certainly leave money on the table and may even blow your credibility with important partners.


A Word of  Warning: Make sure that what you are offering is something your core audience want more than anything AND that they have the money to buy it


No matter what type of product you are launching, be it new or an evergreen best seller, take due note of these 5 ways to boost your Product Launch ROI. But there’s one other thing that you can do…


If you have your launch is scheduled to take place within the next 6 months, we’d be happy to evaluate your launch strategy for  free. It’ll cost you nothing but your time. And could pay big dividends on launch day. Here’s what we’ll cover….



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Rory Ramsden

Specialist focusing on getting new products ready to launch and re-launching ever-green products to the online community. What can a Product launch marketing do for you? - Significantly increase your ROI - Explode the size of both prospects and client email lists - Build strong rapport between your clients and your company - Dramatically increase the number and quality of your JV partners and affiliates - Make your business the 800lbs Gorilla in your market - Leverage your newly found cash flow and positioning to accelerate your growth - Send employee morale soaring to new undreamed of levels To get these benefits, we'll assist you to develop a strategic and tactical plan for your coordinated launch…There are a myriad of tools and tactics to use in an online product launch including - email lists - blogs - surveys - special reports - sales letters - autoresponders - video and audio presentations - webinars - squeeze pages - Social Media - Networking As professional product launch manager, we will help you select the most appropriate for your needs. Remember Product Launches work for all types of products and services, evergreen or new so contact me to find out more +33637500988 Specialties The Launch Systems Toolbox This limited consultancy will assess your state of readiness in 6 key areas. The fee is typically set against our fees for piloting your complete launch. [http://www.prolaunchmanager.com/launch-ready]