4 Product Launch Survey Ideas To Find Out What Your Buyers Really Think And Why

 

Product Launch Incentive

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Finding out what your prospects and buyers really think about your product or service is crucial if you want to zero your product launch in on what matters to your market the most. Fine tuning your offer like this is a win win tactic. You give your prospects more of what they want and therefore they give you more of what you want… Sales

 

Don’t be fooled into thinking that running a survey is only something that you do once. Surveys are an integral part of doing a product launch. After all, you may have done your market research and even validated  some of it but when you are in the middle of your pre-launch sequence and want to get some feedback on how you are doing, running a survey is the fastest way

 

Consider doing one after each pre-launch event – webinar or video – especially if you are in the early stages of your product launch cycle. That it is, you are doing a beta launch to test your systems and optimize your copy. Combine this with your analytics package and you will quickly find out what’s working and what’s not.

 

Just assuming that your customers want what you think they want is not how it’s done however well you think you know the market

 

Here are 4 opportunities not to miss out on…

 

Survey Idea #1 – Before you even build your product, get out from behind your computer and go ask people in the real world what they think about your concept. Pick any busy  public place and with your avatar in your mind’s eye, approach people at random. You will have 10 seconds to hook them in when you pitch your core concept.

Keep doing this ‘Live’ market research until you are getting some traction

The hidden benefit in doing this is that you can test and refine your headlines and core concept ideas until they really start to grab people’s attention. The next step is to take the ‘winners’ online and use them in Google Adwords or Facebook Advertising to further validate their effectiveness.

 

 Survey Idea #2After each pre-launch event ask two questions.

  • What did you like most about the presentation?
  • What didn’t work for you at all?

To encourage people to take the time, offer an incentive…

 

Survey Idea #3After your product launch is over make sure you run two surveys. One for the buyers and one for the people who opted into your list but somehow failed to take you up on your offer

  • From the buyers, you want to know what was the one thing that really resonated with them
  • And from the others, get the one reason which stopped them buying

 To encourage people to take the time, offer an incentive…

 

Survey Idea #4 – Preparation for your second product launch. Your aim is to identify success stories. The people who bought your product or service, really enjoyed the experience of using and got great results too. The incentive for this one could be a one-to-one call with you in which you give away an insider secret that you have learned since your launch. Towards the end of this conversation, you can let slip that you have another launch coming up and will naturally give your best customers a great deal. Then come straight out with your question… Would you be prepared to give me a a testimonial ?

Explain that you are not asking them to tell people how great your product is but want them to give you a personal reference

 

The key is to keep it simple and quick and offer incentives that really will resonate with the people in your market. Just offering an ipod Nano might do it for some people but if you can load content onto it that your core audience will think is really great too, you will be giving them something far more valuable.

 

You may be wondering how much hiring a product launch manager will cost and the quick answer is not as much as you might expect. Our aim is to structure a win-win sort of a deal with clients.  We get paid when you get paid. That is we work on a percentage of the ‘pre-return’s gross’ revenue that your product launch makes. Naturally, you have to pay a fee to get on our calendar. We can only take on 2 or 3 clients per year so our time is valuable and we must know what our schedule is well in advance. It would be unfair on our other clients if we didn’t insist on this. Find out more by booking a free consultation with me now

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Rory Ramsden