31 Cardinal Sins That Will Guarrantee Product Launch Failure

Product Launch: 31 Deadly Sins

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No product launch can succeed if you are guilty of one or more of these cardinal sins. That does not stop marketers falling victim to their own hubris on a daily

basis. They believe they know better. They don’t validate their core concept by testing it in the wild. The inevitable consequence is that one product launch after another is dashed on the rocks. It doesn’t have to be like that…


Here are 31 product launch traps to avoid at all costs


Pre-Pre-Launch Phase

#1. No in depth market research

#2. Failing to use your expertise to solve a really desperate problem in your market

#3. Failing to laser focus on one specific niche

#4. Failing to define your core concept

#5. Failing to identify realistic and measurable goals

#6. Failing to make your product or service congruent with your core strengths

#7. Failing to focus on a niche with money to spend and an itch for you to scratch

#8. Failing to build momentum in the lead up to your pre-launch sequence

#9. Failing to structure your pre-launch process effectively

#10. Failing to do a beta product launch to optimize your copy, sales funnel and offer

#11. Failing to mine your assets and create a killer offer

#12. Failing to obtain testimonials

#13. Failing to build a prospect email list


Pre-Product Launch Phase

#14. Failing to build buzz and excitement leading to poor sales

#15. Failing to engage your target audience

#16. Failure to use ‘scarcity’ to encourage prospects to get off the fence

#17. Failure to tune into the zeitgeist

#18. Failure to grab your target audience’s attention with a big bold promise

#19. Failure to instantly support your big promise with proof.

#20. Failure to spell out what your offer contains in detail

#21. Over-Teaching or being embarrassed to talk about money

#22. Failing to pick a product champion who mirrors the target audience

#23. Failing to monitor your product launch blog

#24. Failing to integrate social media platforms in your launch blog

#25. Failure to test your shopping cart is bug free

#26. Not adapting your pre-launch events to answer important questions on your launch blog

#27. Failure to tell a compelling launch story

#28. Failure to include a mobile element in your product launch strategy

#29. Failure to position your offer so that it gains traction quickly

#30. Failure to build the triangle of trust

#31. Over promising and under-delivering


This list whilst extensive is not by any means complete. Avoiding these traps will ensure that your product launch will stand a much better chance of success but you may be wondering how much hiring a product launch manager will cost and the quick answer is not as much as you might expect.


Our aim is to structure a win-win sort of a deal with clients.  We get paid when you get paid. That is we work on a percentage of the ‘pre-return’s gross’ revenue that your product launch makes. Naturally, you have to pay a fee to get on our calendar. We can only take on 2 or 3 clients per year so our time is valuable and we must know what our schedule is well in advance. It would be unfair on our other clients if we didn’t insist on this. Find out more by booking a free consultation with me now


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Rory Ramsden